Overview
Our client is looking for a highly skilled Social Media Specialist to manage and execute marketing and branding strategies across three distinct brands. In this role, you will drive brand awareness, execute targeted promotional initiatives, and maintain consistent communication with target audiences. You will lead end-to-end social media operations, covering strategy development, content oversight in collaboration with our content creator, daily community engagement, and performance analytics.

Schedule
9:00 AM – 6:00 PM ET

Responsibilities

Strategy & Campaign Planning

• Brand Strategy & Marketing: Develop, implement, and manage multi-channel social media and branding strategies across three distinct brands.
• Campaign & Launch Calendars: Create and execute promotional calendars for holiday seasons as well as dedicated launch calendars for new products.
• Tool Optimization: Utilize social media marketing tools and software to streamline workflows and campaign execution.

Content Oversight & Community Management

• Content Direction: Oversee social media content development in close collaboration with our current content creator.
• Audience Engagement: Actively respond to social media comments, manage direct messages, and repost story mentions to foster community connection.
• Best Practices: Stay updated with the latest social media best practices, trends, algorithm shifts, and emerging digital technologies.

Analytics, SEO & Performance Optimization

• KPI Tracking: Define primary social media KPIs and evaluate the performance and ROI of every social media campaign.
• SEO & Content Optimization: Track and analyze SEO metrics to provide actionable solutions for content optimization and reach.

Requirements

• Experience: Proven experience working as a Social Media Specialist, Digital Marketing Specialist, or in a similar role managing multiple brands or accounts simultaneously. Applications with portfolios will be prioritized.
• Brand & Campaign Execution: Hands-on background in developing multi-channel brand strategies, managing product launch timelines, and executing holiday or seasonal promotional calendars.
• Creative Collaboration: Demonstrated experience guiding content creators, translating strategy into clear creative briefs, and maintaining consistent brand voices across platforms.
• Key Skills: Exceptional organizational, communication, and analytical skills with strong attention to detail.
• Technical Capabilities: Proficiency with social media management tools, native platform analytics, and social SEO best practices.
• Work Style: Ability to work independently with high accountability as well as seamlessly within a collaborative team environment.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health insurance for eligible locations

Note
Please click the "APPLY" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities
When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.