Job Overview

Our client is seeking a remote Marketing and Lead Generation Specialist  to drive brand visibility and generate qualified estimate opportunities across construction, HVAC, landscaping, and property maintenance services. In this fully remote role, you will transform approved jobsite photos and videos into engaging social media posts, short-form video content, and website updates. You will also manage Google Business Profile activity, conduct prospect research on commercial and residential leads, and maintain lead tracking systems. This position offers a steady, collaborative workflow focused on practical multi-channel marketing and consistent pipeline growth. 

Schedule

Monday - Friday, 8:00 AM - 5:00 PM EST, with 1 hour unpaid break (40 work hours per week)

Responsibilities

• Marketing Planning and Execution:
  • Develop a practical monthly marketing plan tied to the company’s services, service areas, seasons, and business priorities.
  • Create campaigns that showcase completed work, promote seasonal services, build credibility, and encourage prospective customers to request an estimate.
  • Maintain consistent messaging and branding across social media, the website, Google Business Profile, and outreach materials.
  • Recommend marketing opportunities and explain how they could support the company’s goals.
• Content and Online Presence:
  • Turn approved jobsite media into polished posts, short videos, project spotlights, before-and-after features, and customer stories.
  • Manage and schedule content on Facebook, Instagram, and Google Business Profile; adapt content for other approved channels when appropriate.
  • Maintain a content calendar and submit content for approval before publishing.
  • Update the existing website with approved project examples, service information, and calls to action.
  • Improve website content and local search visibility using basic SEO practices.
  • Keep contact details, service information, and inquiry forms current, and flag problems that may prevent a customer from contacting the company.
  • Support the company’s review and reputation process by identifying opportunities to request customer reviews and tracking review activity.
• Lead Generation and Prospect Research:
  • Research potential customers and projects in the company’s service areas, including commercial property managers, HOAs, schools, institutions, businesses, and residential customers.
  • Build and maintain organized prospect lists with contact information, service needs, source, and follow-up status.
  • Identify relevant bid, subcontracting, vendor, and partnership opportunities for the company to review.
  • Prepare outreach materials and follow-up drafts for approval.
  • Conduct approved outreach by email or phone and record the activity and responses.
  • Monitor social media, website, and Google Business Profile inquiries; collect basic information and route each opportunity promptly to the designated company contact.
  • Follow up on assigned marketing leads and keep lead status current in the company’s designated tracking system.
  • Maintain proper boundaries by ensuring sales, estimates, pricing quotes, contract negotiations, and schedule commitments remain with the client's internal sales and operations staff.
• Reporting:
  • Track leads from first contact through handoff, including inquiry source and service requested.
  • Provide a monthly report showing marketing activity and outcomes, including qualified inquiries, estimate opportunities, website forms, calls or messages where available, and outreach responses.
  • Use results to recommend which campaigns and channels to continue, adjust, or stop.
• Approvals and Jobsite Privacy:
  • Confirm that project details and media are approved for public use.
  • Safeguard customer and client privacy by never publishing customer names, private addresses, confidential project information, security-sensitive areas, or identifying details without explicit approval.
  • Obtain approval before launching paid advertising or spending company funds.

Requirements

• Experience in marketing and lead generation for a contractor, construction company, home-service provider, or other local service business.
• Strong writing, research, and communication skills.
• Experience creating and managing social media content, including short-form video.
• Familiarity with website content updates, local SEO, and Google Business Profile.
• Ability to research prospects, organize contact data, conduct approved outreach, and follow up consistently.
• Comfortable tracking leads and reporting results in a CRM or business management system.
• Able to work independently, meet deadlines, and follow company approval and privacy procedures.

Initial Performance Measures

• Consistency and quality of the marketing calendar and published content.
• Website and Google Business Profile accuracy and activity.
• Number and quality of prospects researched and outreach efforts completed.
• Qualified inquiries generated and estimate opportunities handed to the company.
• Timely lead routing and accurate follow-up records.
• Monthly reporting that shows which sources and efforts are producing real opportunities.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.