Senior B2B Social Media Marketing Specialist | SaaS & Technology | Commercial Security | Remote

Role Name: Senior B2B Social Media Marketing Specialist
Schedule: To be confirmed
Client Timezone: To be confirmed
Employment Type: Full-Time (40+ hours per week)
Work Setup: Fully Remote

Client Overview

Our client is a growing provider of commercial security and low voltage integration solutions, including surveillance camera systems, access control, and security installations. They serve commercial businesses, government agencies, school districts, and industrial organizations.

The company is expanding its digital presence and building a dedicated marketing team to strengthen brand awareness, generate qualified inbound leads, and support continued business growth.

Job Description

We are seeking an experienced Senior B2B Social Media Marketing Specialist with a proven background in SaaS, technology, IT solutions, or technical B2B marketing, along with hands-on expertise in both paid and organic social media marketing.

You will take ownership of the company's social media strategy, from content planning and creation to campaign execution, paid advertising, audience engagement, and performance analysis.

Your primary objective is to build brand credibility among commercial, government, and industrial decision-makers while generating qualified B2B inquiries through effective organic content and targeted paid social campaigns.

As one of the company's first marketing hires, you will have significant ownership of its digital presence and the opportunity to grow into a leadership role as the team expands.

This position requires someone who is both strategic and hands-on, capable of independently managing social media channels, advertising campaigns, and measurable marketing results.

Key Responsibilities

Social Media Strategy & Organic Marketing

• Develop and execute a comprehensive B2B social media marketing strategy.
• Plan, create, publish, and schedule engaging content across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Build brand awareness and credibility among commercial, government, education, and industrial audiences.
• Create compelling content highlighting security solutions, surveillance systems, installations, project achievements, and industry expertise.
• Develop content calendars and maintain consistent messaging across all social platforms.
• Research competitors, industry trends, and target audiences to identify content opportunities.
• Engage with professional communities, industry groups, and potential business clients.
• Optimize company social media profiles to improve visibility, engagement, and inbound inquiries.

Paid Social Media Advertising & Lead Generation

• Plan, launch, manage, and optimize paid social media campaigns, particularly LinkedIn Ads and Meta Ads (Facebook and Instagram).
• Develop targeted B2B advertising campaigns aimed at business owners, executives, facilities managers, IT directors, and procurement decision-makers.
• Manage campaign targeting, ad creatives, copywriting, budgets, and performance optimization.
• Generate qualified B2B leads and inquiries through paid social advertising.
• Conduct A/B testing to improve campaign performance and lead quality.
• Monitor advertising performance, including cost per lead (CPL), conversion rates, engagement, and return on ad spend (ROAS), where applicable.
• Provide regular campaign reports and actionable recommendations to improve results.

Brand Development & Performance Reporting

• Maintain consistent brand messaging and professional positioning across all digital channels.
• Translate technical products and services into clear, compelling marketing content.
• Collaborate with the internal team to understand products, installations, and customer needs.
• Track organic and paid social media performance using platform analytics and reporting tools.
• Identify opportunities to increase brand visibility, audience engagement, and qualified inbound leads.

Must-Have Requirements

• 5–10 years of B2B social media marketing or digital marketing experience.
• Mandatory experience managing marketing campaigns for B2B clients in SaaS, technology, IT solutions, or other technical industries.
• Proven hands-on experience managing BOTH paid and organic social media marketing campaigns.
• Demonstrated experience running and optimizing LinkedIn Ads and/or Meta Ads for B2B audiences.
• Proven ability to generate qualified B2B leads through social media marketing.
• Strong experience developing content strategies, creating social media content, and managing multiple platforms.
• Excellent written English, copywriting, and professional communication skills.
• Ability to communicate technical products and services to business decision-makers.
• Experience with campaign analytics, performance reporting, audience targeting, and advertising optimization.
• Proficiency with social media management, scheduling, and content creation tools.
• Strong organizational skills, attention to detail, and ability to work independently.
• Results-driven mindset with the ability to take ownership of marketing campaigns from planning through execution.

Nice-to-Have Requirements

• Experience marketing commercial security systems, CCTV, access control, surveillance technology, or low voltage integration services.
• Background in cybersecurity, IT infrastructure, telecommunications, or other technical B2B industries.
• Experience marketing to government agencies, school districts, municipalities, or industrial organizations.
• Experience with LinkedIn B2B lead generation and account-based marketing.
• Familiarity with CRM platforms, marketing automation tools, and lead tracking.
• Experience with Canva, Adobe Creative Suite, or video editing tools.
• Experience supporting US-based B2B marketing campaigns.

Why Join This Team?

• Be one of the first marketing hires with significant ownership of the company's digital presence.
• Opportunity to grow into a marketing leadership role as the company expands.
• Full-time, fully remote opportunity with 40+ hours per week.
• Manage both organic social media strategy and paid advertising campaigns.
• Focus exclusively on B2B marketing to commercial, government, education, and industrial customers.
• Work independently with the flexibility to introduce new strategies and creative ideas.
• Make a measurable impact on brand awareness, lead generation, and business growth.
• Clear performance expectations, including an initial first-week performance review.

Ideal Candidate

The ideal candidate is a senior B2B social media marketer with direct experience marketing SaaS, technology, or technical services to business clients.

They have a proven track record of managing both organic content strategies and paid social media advertising campaigns, particularly on LinkedIn and Meta, with measurable results in B2B lead generation.

They understand how to engage professional audiences, communicate technical value propositions, and turn social media activity into qualified business opportunities.

Candidates with only B2C, influencer, lifestyle, or purely organic social media experience will not meet the core requirements.

Apply now and help build a growing B2B technology brand.