Client Overview

Our client is a newly launched Australian digital comparison platform operating within the property services technology space. The platform aggregates top-rated mortgage brokers, conveyancers, and building inspectors while featuring an innovative consumer-facing AI contract review summary tool. With the core site live and vendor listings expanding, the company is scaling up organic customer acquisition and lead generation across Australia.

Job Description

As the primary organic growth driver, you will take ownership of search visibility and audience acquisition to transform this property services directory into a high-converting lead engine. You will design and execute data-driven SEO strategies, optimize business listing landing pages, and drive public adoption of the platform's flagship AI contract review tool. Working directly alongside the founder and cross-functional marketing team members, your efforts will directly shape the platform’s search performance and user growth.

Schedule

• Flexible during client business hours, AEST | 30 hours per week

Responsibilities

• SEO Strategy & Execution: Formulate, execute, and refine comprehensive on-page, off-page, and technical SEO strategies tailored to driving consumer traffic to the comparison engine.
• Listing & Content Optimization: Optimize high-intent landing pages, directory categories, and vendor profiles to achieve top rankings for competitive Australian property service queries.
• Tool & Product Promotion: Develop targeted search capture strategies to showcase and promote the AI contract review summary tool as a primary lead magnet.
• Analytics & Performance Reporting: Monitor website traffic metrics, search rankings, and conversion pathways; analyze performance data to deliver clear, actionable growth reports.
• Channel Integration & Monitization Support: Partner with social media and outreach teams to align brand campaigns; demonstrate organic traffic value to support vendor conversion into paid listing tiers.

Must-Have Requirements

• Proven SEO Expertise: Track record of success as an SEO Specialist or in a dedicated organic growth role.
• Technical & Tactical Knowledge: In-depth understanding of on-page optimization, technical site architecture, keyword research, link-building tactics, and search algorithms.
• Analytics & Reporting: Hands-on ability to track, analyze, and translate traffic analytics into scalable acquisition strategies.
• Communication & Timezone Alignment: Excellent written and verbal English communication skills; availability to work ~5–6 hours daily during Australian Eastern Time (Melbourne/Sydney) business hours.

Nice-to-Have Requirements

• Experience managing SEO for directory sites, marketplace aggregators, or lead-generation comparison platforms.
• Wider digital marketing, paid advertising, or Conversion Rate Optimization (CRO) background.
• Prior experience driving early-stage organic growth for startups or newly launched web platforms.

Why Join This Team

• Complete ownership of organic traffic strategy and SEO execution for a newly launched tech platform
• Direct collaboration with the founder in an agile, high-impact environment
• Long-term, continuous remote engagement with room to expand into broader marketing leadership
• 100% remote work setup aligned with Australian Eastern Time business hours

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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