Job Overview

Our client is looking for a skilled Meta Ads Specialist (Lead Generation) to manage and optimize ad accounts to consistently generate quality leads for home service clients. In this role, you will act as a strategy sounding board, liaise closely with leadership on operations, and drive paid acquisition performance across a growing client roster.

Schedule

Monday - Friday, 10:00 AM - 2:00 PM AEST (20 work hours per week)

Responsibilities

• Manage and optimize Meta ad accounts to consistently generate quality leads for home service clients
• Research competitor strategies globally and pivot campaigns away from what isn't working
• Set up and launch campaigns with a clear account and audience structure
• Run A/B tests on creatives, hooks, and ad copy to identify top-performing ads
• Allocate daily and lifetime budgets and adjust bidding strategies to maximize return
• Analyze performance weekly and maintain tracking and quality assurance across accounts
• Act as a strategy sounding board and liaise with leadership on ad operations

Requirements

• Proven experience as a media buyer running Meta (Facebook and Instagram) ads
• Strong understanding of audience targeting, campaign testing, and performance optimization
• Experience with budget and bid management
• High level of attention to detail and strong analytical skills
• Ability to work independently and communicate clearly with company founders

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.