Job Overview

Our client is looking for a Social Media Specialist to join their team. You will own the digital marketing strategy for a fast-emerging food and beverage brand and play a central role in taking it from a vendor-fair favourite to a recognized name across social media. 

Client Overview

This is a vibrant, aesthetically driven food and beverage brand built around a distinctive pink-and-white visual identity. Currently establishing its digital presence after building momentum through vendor fairs and live events, the business is positioned to expand into bookings for private celebrations including parties, baby showers, and gender reveals. 

Schedule

Monday - Friday, Flexible EST, evenings recommended (20 work hours per week)

Responsibilities

• Develop and execute a comprehensive social media content strategy aligned with the brand's pink-and-white aesthetic
• Plan and manage the Instagram content grid, including caption writing and post scheduling
• Transform raw event photos and videos into polished, on-brand social media content
• Monitor food and beverage industry trends and identify opportunities to boost engagement and visibility
• Collaborate with the business owner to build a 90-day marketing plan with measurable milestones
• Explore and leverage additional digital marketing platforms beyond Instagram to expand brand reach

Requirements

• Proven experience in social media management, preferably within the food and beverage or lifestyle space
• Strong visual eye with an understanding of brand aesthetics and cohesive content curation
• Knowledge of social media algorithms, best practices, and current platform trends
• Excellent written communication skills for crafting engaging captions and brand messaging

Nice-to-have Requirements:

• Experience marketing event-based or experiential businesses (pop-ups, vendor markets, private event services)
• Basic photo or video editing skills to lightly retouch and prepare raw event content
• Track record of growing a brand account from an early stage to a meaningful following

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.