Client Overview

Our client is a UK-based property investment company specializing in creative solutions for distressed landlords and aspiring homebuyers. They connect landlords struggling to sell properties with buyers who cannot secure traditional mortgages through innovative rent-to-buy and property control agreements. The business is expanding its digital marketing presence to generate qualified leads across both sides of the market.

Job Description

You will own the entire paid advertising strategy for a property investment business targeting two distinct audiences: distressed landlords seeking relief from unsold properties, and buyers looking for rent-to-buy opportunities. You'll create and manage high-converting campaigns on Facebook and Google that drive qualified leads through custom forms, ensuring only serious prospects reach the sales team. This role combines creative ad development with data-driven optimization to fuel business growth in a slow property market.

Schedule

• Flexible; 4 hours per day GMT (United Kingdom)

Responsibilities

• Create and manage paid advertising campaigns on Facebook and Google targeting distressed landlords and potential rent-to-buy customers
• Develop ad copy and creative that generates qualified leads for property control agreements and rent-to-buy opportunities
• Build and optimize lead capture forms with qualifying questions about property details and seller motivations
• Review and qualify incoming leads to ensure they meet criteria before forwarding to the sales team
• Monitor campaign performance and adjust targeting, budgets, and creative to improve lead quality and volume
• Rebrand property deal packs using AI tools like ChatGPT to align with company branding and presentation standards
• Prepare rebranded deal packages with cost analysis and professional formatting for client presentation
• Track advertising spend and return on investment across multiple campaigns
• Test different messaging approaches for both landlord acquisition and buyer generation funnels
• Scale successful campaigns as lead volume increases and business needs expand

Must-Have Requirements

• Proven experience managing paid advertising campaigns on Facebook and Google platforms
• Demonstrated ability to generate qualified leads through targeted ad campaigns
• Strong understanding of lead funnel optimization and conversion tracking
• Experience building and optimizing lead capture forms with qualifying questions
• Ability to analyze campaign data and make data-driven optimization decisions
• Excellent written communication skills for ad copywriting and audience messaging
• Comfortable working independently with minimal supervision
• Experience in property, real estate, or lead generation industries

Nice-to-Have Requirements

• Bonus if you have experience with property investment or real estate marketing campaigns
• It helps if you're familiar with AI tools like ChatGPT for content creation and document formatting
• Bonus if you've worked with distressed property or motivated seller campaigns
• It helps if you have experience managing campaigns in the UK property market
• Bonus if you're skilled in creating cost analysis reports or rebranding presentation materials

Why Join This Team

• Work remotely with flexible hours that align with UK early evening timezone
• Grow with the business from part-time to full-time as lead volume increases
• Join a company with strong ethical values that pays above-market rates and treats people fairly
• Gain experience in a unique property business model combining landlord solutions and rent-to-buy programs
• Receive ongoing training and professional development support
• Work with a supportive team that values skill development and contractor wellbeing

Independent Contractor Perks

• Permanent work from Home
• Immediate Hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.