Overview:

Our client is looking for a skilled GoHighLevel Marketing Automation & CRM Specialist (API Integration) to build and optimize landing pages, sales funnels, and automated email/SMS campaigns while managing CRM databases and lead pipelines. The role involves integrating GoHighLevel with third-party platforms using APIs, Zapier, Make, and webhooks, as well as troubleshooting technical issues and maintaining reliable marketing workflows. The ideal candidate has at least two years of hands-on GoHighLevel experience, working knowledge of HTML/CSS, strong problem-solving skills, and excellent attention to detail to ensure seamless integrations and continuous performance optimization.

Schedule: Flexible schedule aligned with the client’s business hours, preferably mornings (EST) | Monday to Friday, part-time (20 hours per week)

Responsibilities:

Funnel & Web Page Development

• Build, customize, and optimize high-converting landing pages, sales funnels, lead capture forms, and booking calendars directly inside GoHighLevel
• Translate design mockups (e.g., Figma or Canva assets) into responsive, pixel-perfect GHL pages using native builders, custom HTML, or CSS where necessary
• Ensure proper mobile responsiveness, fast page load speeds, and tracking setups across all landing pages

Marketing Automation & Campaigns

• Design, configure, and manage automated workflows, drip sequences, triggers, and tags for email and SMS lead follow-ups
• Build and maintain lead nurture campaigns, pop-ups, and surveys tied to form submissions
• Set up email deliverability settings and technical backend configurations (e.g., SMTP settings, domain verification)

CRM & Pipeline Management

• Maintain clean contact databases, custom fields, tags, and pipelines inside GoHighLevel
• Manage sub-accounts, user permissions, and opportunity stages to ensure efficient lead routing and tracking
• Implement database hygiene and organization practices to ensure lead information is complete and ready for outreach

Technical Integrations & Troubleshooting

• Connect GoHighLevel with external platforms, CRMs, payment gateways, and third-party tools via native app integrations, Zapier, Make, webhooks, and APIs
• Audit and troubleshoot broken automations, webhook failures, tracking pixels, and form submission errors promptly
• Maintain clear documentation for all active funnels, workflows, and integrations

Quality Assurance & Performance Optimization

• Thoroughly test links, tags, automation triggers, and email rendering across devices prior to launch
• Build client tracking dashboards and reporting views to monitor pipeline health, campaign results, and lead volume
• Continuously review and optimize existing funnels and automated sequences to improve conversion metrics

Requirements:

• GHL Expertise: 2+ years of hands-on experience building funnels, managing sub-accounts, and setting up workflows inside GoHighLevel
• Integration Experience: Demonstrated skill in integrating third-party tools via webhooks, APIs, Zapier, or Make
• Technical Skills: Working knowledge of HTML/CSS within GHL for custom styling and layout adjustments
• Attention to Detail: Meticulous about testing workflow triggers, link accuracy, tag applications, and responsive designs across devices
• Problem-Solving & Independence: Proven ability to troubleshoot technical glitches independently and implement workarounds when necessary
• Communication: Clear verbal and written English communication for providing technical updates and documenting processes

Nice-to-Have Requirements:

• Experience converting Figma UI designs into functional GHL web pages
• Basic graphic design skills (e.g., Canva) for preparing promotional visuals or landing page assets
• Familiarity with AI tool integrations (e.g., AI calling, messaging, or lead qualification workflows) within CRM platforms

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.