Role Overview:

We are seeking a technically proficient and hands-on Marketing Automation & Measurement Specialist to support the setup, integration, testing, and ongoing management of marketing systems across 26 dealership locations. The immediate priority is to establish and test Meta and Google Ads lead integrations through Zapier, ensuring leads are captured, transferred, and tracked accurately across the relevant systems. The client is also looking to transition away from Mailchimp to a new marketing automation platform, potentially ActiveCampaign, so experience migrating, rebuilding, or managing automations across marketing platforms will be highly valuable. This role is best suited to someone who has personally built, tested, troubleshot, and maintained marketing automation and integration systems. Platform familiarity alone is not enough. Candidates should be able to demonstrate actual work they have implemented and explain how they approached technical issues and maintained those systems over time.

Schedule:

• Monday to Friday, flexible schedule during the client’s business hours (Australian Eastern Time, 20 hours per week)

Key Responsibilities:

• Set up, configure, and test Meta and Google Ads lead integrations through Zapier across 26 dealership locations.
• Build and maintain automated workflows connecting advertising platforms, CRM/database systems, email platforms, and other marketing tools.
• Troubleshoot integration issues and ensure data is transferred accurately between platforms.
• Work with APIs, webhooks, data flows, and third-party integrations where required.
• Support the transition from Mailchimp to a new marketing automation platform, potentially ActiveCampaign.
• Rebuild, migrate, or optimize existing email marketing databases, segments, automations, and workflows as required.
• Review and clean existing marketing databases, including contact fields, audience structures, segmentation, and data quality.
• Build and maintain customer journeys, email automations, lead nurturing workflows, and related marketing sequences.
• Review and help optimize Podium SMS messaging and workflows across dealership locations.
• Support Meta and Google Ads conversion tracking and marketing measurement.
• Validate lead flow and tracking from the initial advertisement or lead form through to the relevant CRM, database, or communication platform.
• Identify gaps, errors, broken workflows, and inefficiencies within existing marketing technology systems.
• Independently troubleshoot technical issues and implement practical solutions.
• Document integrations, automations, processes, and troubleshooting steps for ongoing reference.
• Provide regular updates on completed work, outstanding issues, and recommendations.

Proof of Hands-On Experience:

A key requirement for this role is demonstrable hands-on experience. Candidates should be prepared to provide examples of marketing automation or integration work that they personally built, tested, implemented, and maintained. Examples may include:

• A Zapier workflow connecting Meta Lead Ads or Google Ads to a CRM or database.
• An automated lead-routing or lead-nurturing system.
• An email automation or customer journey built in Mailchimp, ActiveCampaign, HubSpot, or a similar platform.
• A database migration or cleanup project.
• An API, webhook, or third-party platform integration.
• Conversion tracking or lead attribution setup.
• An SMS or customer communication automation.
• A complex multi-step workflow involving multiple platforms.

For each example, candidates should ideally explain:

• What they built

• Which platforms/tools were involved

• What their personal responsibility was

• How they tested the workflow

• Any technical problems they encountered and how they resolved them
• How they monitored or maintained the system after implementation

Candidates should not rely solely on listing platforms they are familiar with. The client is specifically looking for evidence of actual implementation experience.

Key Skills & Experience:

• Strong hands-on experience with marketing automation and technology integrations.
• Advanced practical experience with Zapier, including multi-step workflows, triggers, actions, filters, paths, and troubleshooting.
• Experience integrating Meta Lead Ads and Google Ads with CRM, databases, or other marketing platforms.
• Strong understanding of APIs, webhooks, data flows, and third-party integrations.
• Hands-on experience with Mailchimp, ActiveCampaign, HubSpot, or similar marketing automation platforms.
• Experience building and maintaining email automations, customer journeys, segmentation, and lead-nurturing workflows.
• Experience migrating or transitioning between marketing automation platforms is highly desirable.
• Familiarity with Podium or similar SMS/customer communication platforms is desirable.
• Experience with Google Ads and Meta conversion tracking and understanding how leads and conversion data are measured.
• Strong database management and data-cleaning skills.
• Ability to independently investigate and resolve technical issues.
• Strong analytical and problem-solving skills.
• Excellent attention to detail.
• Strong written and verbal communication skills.
• Ability to manage multiple workflows and systems across multiple locations.

Working Arrangement:

• Part-time – up to 20 hours per week, remote, flexible working arrangement
• The client is flexible on how the 20 hours are structured, provided the required work is completed.
• Possible arrangements include 5 days × 4 hours or approximately 2.5 full working days per week.
• Preference will be given to candidates who can work during the client's business hours, particularly when initial setup, testing, and troubleshooting require real-time collaboration.
• Supporting marketing systems across 26 dealership locations.

Ideal Candidate:

The ideal candidate is a hands-on marketing automation and integrations specialist who can take ownership of technical implementation rather than simply provide platform-level support. They should be comfortable building workflows from the ground up, testing integrations, identifying problems, troubleshooting independently, and maintaining systems after implementation. Most importantly, the candidate should be able to show and explain real examples of work they have personally built and maintained. The client is looking for someone who can work independently while also being available during agreed business hours when real-time collaboration is needed for setup and troubleshooting.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note:

Please click the Apply Now button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.