Job Overview

We are seeking a detail-oriented PPC / Google Ads Specialist to support the execution, monitoring, and optimization of paid search campaigns across digital advertising platforms. In this full-time remote role, you will assist with campaign setups across Google Ads and Microsoft/Bing Ads, manage product feeds, and perform keyword research. You will also track campaign budgets, compile performance reports, and support A/B testing efforts alongside senior team members. Strong analytical skills and hands-on experience with digital marketing metrics are required for success.

Schedule: Mon-Fri, 8:00 AM - 5:00 PM EST with 1 hr unpaid break (40 hrs per week)

Responsibilities

• Assist with the setup, monitoring, and optimization of paid search campaigns across platforms such as Google Ads and Microsoft/Bing Ads.
• Support campaigns across various formats, including Search, Performance Max, Demand Gen, Shopping, and YouTube.
• Conduct keyword research, assist with ad copy development, and perform basic bid and campaign adjustments.
• Help manage and maintain Google Merchant Center and Microsoft/Bing Merchant Center product feeds.
• Monitor campaign performance and compile regular reports covering key metrics, trends, and insights.
• Support budget tracking, pacing, and campaign spend monitoring.
• Assist with A/B testing of ad copy, landing pages, and other campaign elements.
• Help identify campaign issues, discrepancies, or performance concerns and escalate them when needed.
• Collaborate with internal teams to ensure paid search activities align with broader marketing objectives.
• Stay informed about paid search trends, platform updates, and industry best practices.
• Take ownership of assigned campaign and project tasks, ensuring they are completed accurately and within deadlines.
• Maintain clear and timely communication with team members and stakeholders.
• Provide general support on additional paid media and digital marketing tasks as required.

Must-Have Requirements

• 2+ years of experience in paid search, digital advertising, PPC, or a related role preferred.
• Working knowledge of Google Ads and familiarity with Microsoft/Bing Ads.
• Must provide an example of a campaign or portfolio that you've built, with a brief explanation of your approach, strategy, campaign setup, optimization, and measurement.
• Basic understanding of paid search campaign structures, bidding, targeting, keywords, and performance metrics.
• Experience or familiarity with Google Merchant Center and product feeds is preferred.
• Familiarity with campaign metrics such as CTR, CPC, CPA, ROAS, conversion rate, impressions, and spend.
• Strong analytical and problem-solving skills with the ability to identify trends in campaign data.
• Comfortable working with Excel or Google Sheets for reporting and data analysis.
• Strong attention to detail and ability to manage multiple tasks or campaigns.
• Good written and verbal communication skills.
• Ability to follow established processes while also taking initiative when issues or opportunities arise.
• Willingness to learn new advertising platforms, tools, and digital marketing strategies.

Independent Contractor Perks

Permanent work from home

Immediate hiring

Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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