Client Overview

Our client is the Australian arm of a prestigious 45-year-old education company specializing in helping students gain admission to top US universities. They serve ambitious families and talented students seeking academic and athletic scholarships, providing test preparation, college counseling, and comprehensive application support. The company works with high-achieving students from elite private schools and offers specialized programs including leadership academies taught by Harvard University students.

Job Description

You will drive customer acquisition and lead generation for premium education services through strategic digital marketing campaigns. This is a results-focused role where you'll own the full funnel from campaign strategy to optimization, targeting high-income families and ambitious students seeking US university admissions support. You'll launch and manage campaigns for specific programs including a two-week Global Young Leaders workshop, test preparation courses, and college counseling services. Your work will directly impact enrollment numbers and business growth in a niche but lucrative market.

Schedule

• Flexible 4 hours per day during AEDT business hours (can be split into two 2-hour blocks)

Responsibilities

• Develop and execute targeted Google Ads campaigns focused on specific keywords related to US college admissions, test prep, and scholarship opportunities
• Create and optimize Facebook and Instagram ad campaigns targeting parent demographics and student segments from year 7 to year 12
• Build and test customer personas with multiple messaging angles and creative variations for different age groups and family segments
• Manage lead acquisition campaigns driving inquiries through landing pages and website forms
• Analyze campaign metrics and performance data to optimize ad spend and improve conversion rates
• Implement geo-targeting strategies and leverage first-party and lookalike audience lists
• Create AI-assisted creative variations within brand guidelines to improve campaign effectiveness
• Update website content in Framer including event information, blog articles, and program details
• Develop and manage email campaigns through the CRM system to nurture leads and drive conversions
• Test and refine campaigns based on performance data with a focus on achieving specific enrollment targets

Must-Have Requirements

• 2 to 5 years of proven experience in digital marketing with demonstrated results
• Expert-level proficiency in Meta Ads (Facebook and Instagram) campaign management and optimization
• Strong Google Ads experience including keyword strategy, campaign setup, and performance analysis
• Proven ability to analyze campaign metrics and make data-driven optimization decisions
• Experience with geo-targeting, audience segmentation, and lookalike audience strategies
• Strong understanding of lead generation funnels and conversion optimization
• Proficiency with AI tools to enhance campaign effectiveness and creative development

Nice-to-Have Requirements

• Bonus if you have experience with Framer for website content management
• It helps if you have SEO knowledge and experience driving organic traffic
• Bonus if you're familiar with GEO (AI optimization) strategies for search visibility
• It helps if you have experience marketing education services or premium B2C offerings
• Bonus if you have CRM experience and email marketing campaign management
• It helps if you have LinkedIn advertising experience for targeting parent demographics

Why Join This Team

• Work remotely from anywhere with flexible hours that can be split throughout your day
• Own concrete projects with clear targets and measurable impact on business growth
• Opportunity to expand your role into SEO, content marketing, and broader digital strategy
• Work with a niche, premium market segment with substantial marketing budgets
• Long-term engagement potential with month-to-month flexibility
• Collaborate with an Australian-based team using Slack, email, and Google Meet for seamless communication

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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