Job Overview

We're looking for a Social Media Specialist (TikTok Focus) to own the entire TikTok strategy and execution for a heritage beauty brand ready to scale into new markets. This is your opportunity to build a high-performing social channel from the ground up, create viral content that converts, and directly impact revenue growth. You'll have full creative ownership over content planning, posting, and campaign management while working with a team that values results over micromanagement.

Client Overview

Our client is an established health and beauty brand specializing in hair and skin care products. Founded in 1991, they have a loyal customer base and are now expanding their digital presence to reach younger demographics and drive online sales growth through social media platforms.

Schedule: Monday - Friday, anytime between 11 and 4 CST (20hrs per week)

Responsibilities

• Build and manage the brand's TikTok presence from start to finish, including account setup and optimization
• Develop and execute a content calendar that drives engagement and converts viewers into customers
• Create, edit, and post videos that resonate with audiences and showcase product benefits
• Coordinate with external influencers and content creators to expand brand reach
• Monitor performance metrics and adjust strategy based on what drives sales
• Research trending topics, sounds, and formats to keep content fresh and algorithm-friendly
• Manage posting schedules and engage with the community to build brand loyalty
• Collaborate on paid social campaigns and track their ROI

Requirements

• 2-5 years of experience in social media management with demonstrated TikTok expertise
• Proven track record of growing TikTok accounts and driving measurable sales results
• Strong video content creation and editing skills
• Deep understanding of TikTok trends, algorithm, and best practices for virality
• Ability to work independently and manage projects from concept to completion
• Experience working with beauty, health, or consumer product brands

Nice to have:

• Experience managing influencer partnerships and campaigns
• Experience working with Facebook Ads or other paid social platforms
• Experience with other social platforms like Instagram Reels or YouTube Shorts
• Experience scaling a brand's social presence during a growth phase

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.