Job Overview

Our client is looking for a creative and data-driven Social Media Specialist to manage and elevate their digital presence across multiple platforms. In this role, you will be responsible for creating compelling visual content, running targeted ad campaigns, and actively engaging with the online community to drive brand growth in the food and beverage industry.

Schedule Monday - Friday, 10 to 2pm AEST (20 work hours per week)

Responsibilities

• Create engaging visual content including graphics, short videos, and reels tailored to the food and beverage industry
• Plan and manage a content calendar to ensure consistent posting across all social media platforms
• Schedule and publish posts across Instagram, Facebook, TikTok, and other relevant channels
• Monitor and respond to comments and direct messages to foster community engagement
• Set up and manage Google Ads and paid social media campaigns to drive customer acquisition
• Track weekly analytics and adjust content strategy based on performance data and competitor insights
• Conduct competitor and trend research to identify content opportunities and improve engagement
• Deliver weekly performance reports with actionable recommendations for the following week
• Build and grow an online community around the cafe and bar brand
• Maintain a consistent brand voice and visual identity across all digital touchpoints

Requirements

• Proven experience in social media management within the food and beverage or hospitality industry
• Proficiency in Canva for designing marketing materials and ad creatives
• Experience running paid advertising campaigns on Google and Meta platforms
• Ability to work independently and take initiative on content direction
• High level of attention to detail and brand consistency

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.