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Social Media Marketing Specialist

Job Overview

As a Social Media Marketing Specialist will be the creative and operational support behind a luxury hotel collection's marketing efforts. Working directly with the Creative Director, you'll manage daily Instagram engagement, design marketing materials in Canva, and maintain brand consistency across all touchpoints. This role offers autonomy and the opportunity to learn the luxury hospitality space while supporting a fast-paced, travel-heavy executive who needs reliable hands-on-deck support.

Schedule: Remote, Full Time | Mon-Fri 9:00 AM - 5:00 PM EST 

Responsibilities:

  • Manage daily Instagram engagement, responding to messages and comments to ensure guest inquiries are handled promptly
  • Post three times per week on Instagram using pre-approved imagery and content guidelines
  • Design marketing materials in Canva including event presentations, printouts, and branded collateral using existing templates
  • Update master presentations with new hotel imagery as requested by the sales team
  • Navigate MailChimp to download reports, upload contacts, and track analytics as directed
  • Maintain organized folders of hotel imagery and assets for easy access and posting
  • Update hotel property images on the WordPress website backend as needed
  • Learn and adapt to the brand's luxury aesthetic and voice through ongoing collaboration

Requirements:

  • Proven experience managing Instagram for a brand or business
  • Strong design skills using Canva with ability to work from existing templates and brand guidelines
  • Excellent eye for aesthetics and attention to detail Reliable daily availability during EST business hours
  • Strong communication skills and ability to take direction
  • Comfortable learning new platforms quickly with guidance
  • Bonus: if you have experience working with luxury brands or hotels
  • Bonus: if you have WordPress experience for simple image updates
  • Nice to have: It helps if you're already familiar with MailChimp for basic reporting and contact management
  • Nice to have: It helps if you understand hospitality industry branding and guest communication tone

Independent Contractor Perks:

  • Permanent work from home
  • Immediate hiring
  • Health Insurance Coverage for eligible locations
  • Remote position with stable hours and no overtime required
  • Opportunity to grow with the role as the marketing team expands
  • Receive hands-on training for new tools like MailChimp and WordPress

Note:

Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer:

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email through the ‘Contact Us’ form on our official BruntWork website.

Social Media Marketing Specialist

Job Category

Marketing and Content

Job Type

Full Time (35 hours or more per week)

Work Schedule and Timezone

Mon-Fri 9:00 AM - 5:00 PM EST

Published on

Aug 31 2026

BruntWork will never ask you for money or any other form of payment. If someone claiming to represent BruntWork is requesting a payment from you, please let us know at applications@bruntwork.co

“BruntWork made the entire recruitment process smooth, transparent, and stress-free. They matched me with a client that genuinely fits my skills and values — and the support didn’t stop at placement... A reliable, professional partner I’d recommend without hesitation.”

— Zyrrah D, Bookkeeper

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