Position Summary

We are looking for a creative, highly organised Social Media Marketing Specialist to manage the social presence of multiple companies across luxury travel, wine and hospitality, healthcare, legal technology, and consumer legal services.

This is a hands-on, multi-brand role. You will plan, create, schedule, publish, and monitor content while maintaining a distinct voice and visual identity for each company. Each brand serves a different audience and needs its own strategy, tone, and performance goals — you'll need to move confidently between them and work independently.

Schedule: Full-time, Monday to Friday, 8:30 AM – 5:30 PM Eastern Time

Key Responsibilities

• Strategy: Develop a social media strategy for each brand based on its audience, industry, and objectives. Build and manage monthly content calendars across all assigned brands.
• Content Creation: Write and publish captions, headlines, calls to action, and short-form scripts. Create graphics, carousels, Stories, Reels, and short-form video.
• Publishing: Maintain a consistent schedule across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms. Repurpose long-form materials for social.
• Brand Management: Keep each brand's voice, tone, and visual identity distinct. Follow the standards, terminology, and compliance requirements of each industry.
• Community Management: Monitor comments, DMs, mentions, and reviews. Respond within approved guidelines and escalate medical, legal, or sensitive inquiries appropriately.
• Reporting: Track performance by brand and platform. Prepare monthly reports covering reach, engagement, audience growth, traffic, and conversions, with recommendations based on results.
• Compliance: Follow approval processes, avoid unapproved medical or legal claims, protect confidential information, and use approved disclaimers where required.

Qualifications & Requirements

• At least 5 years in social media, content, or digital marketing. Applications with portfolios will be prioritised.
• Proven experience managing multiple brands or client accounts simultaneously.
• Experience building content calendars and taking content from concept to publication.
• Strong copywriting, proofreading, editing, and storytelling skills.
• Experience with Instagram, Facebook, LinkedIn, TikTok, YouTube, and Meta Business Suite.
• Experience creating graphics and short-form video with Canva, Adobe Creative Suite, CapCut, or similar.
• Working knowledge of social analytics, audience growth, and conversion tracking.
• Able to adjust writing style and creative direction across audiences and industries.
• Excellent organisation and time management, with the ability to work independently.
• Professional judgment handling sensitive medical, legal, or client information.

Preferred Qualities

• Experience in two or more of: healthcare, personal injury law, legal technology, luxury travel, hospitality, wine or beverage.
• Experience with healthcare or legal marketing compliance.
• Photography, videography, or advanced video-editing skills.
• Experience with influencer, partnership, or user-generated content campaigns.
• Familiarity with Google Analytics, Klaviyo, Mailchimp, HubSpot, or Webflow.
• Basic SEO, email marketing, and paid social knowledge.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer:

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately through the 'Contact Us' form on our official BruntWork website.