Job Overview

Our client is looking for a Social Media Specialist (Paid Ads) to drive ticket sales for a live entertainment event and provide ongoing support for marketing a luxury consignment business. This role involves developing targeted advertising strategies, creating compelling campaign content, and optimizing ad performance to maximize ROI.

Schedule: Monday - Friday, 4:00 PM - 8:00 PM PST (20 work hours per week)

Responsibilities

• Develop and execute targeted paid advertising campaigns across social media platforms to drive ticket sales and product visibility
• Create compelling ad creatives and copy tailored to specific audience segments
• Monitor, analyze, and report on campaign performance metrics, adjusting strategies to optimize ROI
• Maintain a consistent and engaging social media presence across all relevant platforms
• Collaborate with the business owner to align marketing efforts with upcoming events and product launches
• Leverage audience data and tracking pixels to refine targeting and retargeting strategies
• Provide strategic input on ad spend allocation and overall campaign direction

Requirements

• Proven experience in social media marketing and paid advertising campaign management
• Strong understanding of audience targeting, segmentation, and conversion tracking
• Ability to interpret analytics and translate data into actionable marketing recommendations
• High level of attention to detail and strong written communication skills
• Self-motivated with the ability to work independently and meet tight deadlines
• Experience marketing events or consumer products is a plus