Overview

 

Our client is seeking a Senior Brand Marketing & Content Strategist to shape brand positioning, messaging, and content strategy across the company's three brands.

This is a strategic and hands-on role combining brand marketing, content, SEO/AEO, email, social media, analytics, and AI-powered marketing.

The ideal candidate is a commercially minded marketer who can develop strategy, make recommendations, create compelling content, leverage AI and modern marketing techniques, and connect marketing activity to measurable business outcomes.

 

Key Responsibilities

 

Brand & Content Strategy

• Own brand and content strategy across three brands, aligned with business goals and target audiences.
• Develop brand messaging, positioning, tone of voice, and content frameworks.
• Identify content opportunities based on audience needs, market trends, and business priorities.
• Provide strategic recommendations and translate complex concepts into compelling messaging.

 

Content & Distribution

• Develop content across websites, blogs, thought leadership, case studies, webinars, video, presentations, campaigns, and sales materials.
• Manage content calendars and ensure high-quality, on-time delivery.
• Adapt content for different audiences, channels, and stages of the customer journey.
• Collaborate with cross-functional teams and subject-matter experts to develop accurate, relevant content.

 

SEO, AEO & AI

• Develop SEO- and AEO-optimised content to improve organic and AI-search visibility.
• Apply modern search practices including search intent, keyword strategy, topic clusters, and structured content.
• Leverage AI tools and emerging technologies for research, ideation, creation, optimisation, personalisation, and efficiency.
• Stay current with AI and marketing trends and recommend new tools, techniques, and workflows.

 

Email & Social Media

• Develop and optimise email marketing content, campaigns, newsletters, and nurture communications.
• Support audience segmentation and lifecycle marketing initiatives.
• Develop and manage social media content to build awareness, engagement, and thought leadership.
• Adapt content for different social platforms and emerging formats.

Analytics & Optimisation

• Establish and monitor content and marketing KPIs across channels.
• Analyse traffic, engagement, SEO, email, social, lead, and conversion performance.
• Use data and audience insights to test, optimise, and improve marketing performance.
• Communicate performance insights and recommendations to stakeholders.

 

Skills & Experience

• 5+ years' experience in brand marketing, content strategy, digital marketing, or a similar senior marketing role.
• Proven experience developing and executing brand and content strategies.
• Strong SEO and AEO knowledge and experience optimising content for search and AI-powered discovery.
• Practical experience using AI tools for content and marketing.
• Demonstrated email marketing and social media experience.
• Strong understanding of modern digital marketing, customer journeys, audience segmentation, and content distribution.
• Metrics-driven, with the ability to connect marketing activity to measurable outcomes.
• Exceptional writing, editing, storytelling, and communication skills.
• Experience creating presentations, webinars, scripts, thought leadership, case studies, and sales content.
• Ability to translate complex technical or business concepts into clear, audience-focused content.
• Bachelor's degree in Marketing, Communications, Journalism, or related field preferred.
• B2B, electronics, engineering, technology, or technical marketing experience is advantageous.

 

Personal Characteristics

• Independent thinker who takes ownership and provides recommendations.
• Self-motivated and proactive, with a strong sense of initiative.
• Strategic and commercially minded, focused on business outcomes.
• Collaborative, able to work effectively with cross-functional teams and subject-matter experts.
• Curious and adaptable, with an interest in AI and emerging marketing techniques.
• Data-driven, using insights to guide decisions and optimise performance.
• Highly organised and deadline-focused, with a strong sense of urgency and commitment to delivering on time.

 

Why Apply?

An opportunity to take a senior strategic role across three brands, combining brand, content, digital marketing, SEO/AEO, AI, social, email, and analytics to build modern marketing programs and deliver measurable business results.