Overview:

Our client is looking for a Facebook Ads Manager – Real Estate & Short-Term Rentals to drive the growth of their short-term and vacation-rental business by acquiring property owners interested in listing or managing their properties. In this performance-focused digital marketing role, you will build and optimize scalable lead generation campaigns primarily using Meta/Facebook Ads to consistently generate and convert qualified leads into onboarding clients. The ideal candidate has strong hands-on expertise in paid advertising, audience targeting, conversion funnels, and performance analytics with a specific focus on messaging directly to landlords, property owners, and real estate investors.

Schedule:

• Monday to Friday, 11:00 am to 8:00 pm (Hawaii Standard Time) with a 1-hour unpaid lunch (40 hours per week)

Responsibilities:

1. Property Owner Lead Generation

• Develop and execute paid advertising campaigns specifically targeting:
• Property owners
• Landlords
• Real estate investors
• Vacation-home owners
• Existing short-term rental operators
• Owners considering converting properties into short-term rentals
• Primarily use Facebook/Meta Ads to generate qualified property-owner leads.
• Research and test target audiences, locations, demographics, interests, behaviors, and customer profiles.
• Identify property-owner segments most likely to have properties suitable for short-term or vacation rentals.
• Develop campaigns targeting owners who:
• Want to list their property on Airbnb or similar platforms.
• Already operate a short-term rental but need professional assistance.
• Are considering converting a property into a short-term rental.
• Are struggling to generate bookings.
• Want help managing their online booking presence.
• Want to generate additional income from their property.
• Do not have the time or expertise to manage marketing, guest communication, and bookings themselves.

2. Paid Advertising Campaign Management

• Create, launch, manage, monitor, and optimize Meta/Facebook advertising campaigns.
• Develop campaigns using different objectives, including:
• Lead generation
• Landing-page conversions
• Website conversions
• Remarketing/retargeting
• Continuously test and optimize:
• Audiences
• Ad creatives
• Video and image concepts
• Headlines
• Primary ad copy
• Offers
• Calls-to-action
• Lead forms
• Landing pages
• Monitor campaign performance and allocate budgets toward campaigns, audiences, and creatives producing the best qualified leads.
• Identify winning campaigns and scale them while maintaining acceptable acquisition costs.
• Troubleshoot underperforming campaigns and develop corrective strategies.
• Continuously experiment with new acquisition strategies to improve lead quality and reduce cost per qualified lead.

3. Property-Owner Advertising Strategy

• Develop compelling advertising strategies specifically designed to convince property owners to consider the company's services.
• Potential messaging angles may include:
• Turn your property into a profitable short-term rental.
• Get your property listed on Airbnb and other booking platforms.
• Increase your property's booking potential.
• Let professionals manage your short-term rental.
• We handle the marketing while you earn from your property.
• Get more bookings without managing everything yourself.
• Take the day-to-day work out of running a short-term rental.
• Get professional listing and guest-management support.
• Discover your property's short-term rental potential.
• Schedule a free property assessment or consultation.
• The specialist should continuously test different offers, messaging angles, value propositions, and calls-to-action to determine what resonates most strongly with property owners.

4. Lead Qualification

• The specialist will be responsible for helping ensure that advertising campaigns generate qualified prospects rather than simply large quantities of leads.
• Responsibilities include:
• Create and optimize lead-generation forms.
• Develop strategic qualification questions.
• Capture information that helps the sales team assess lead quality.
• Work with the sales team to define what constitutes a qualified property-owner lead.
• Analyze lead quality and identify patterns among high-value prospects.
• Potential qualification information includes:
• Property location
• Property type
• Number of bedrooms
• Current rental status
• Whether the property is already listed on Airbnb or another platform
• Current property-management arrangement
• Owner's desired timeline
• Interest in short-term rental management
• Previous experience operating a short-term rental
• Primary motivation for contacting the company

5. Conversion Funnel Management

• Own and continuously improve the property-owner acquisition funnel:

Facebook/Instagram Ad → Lead Form/Landing Page → Qualified Lead → Consultation → Property Evaluation → Client Onboarding → Property Listed/Managed

• The specialist should:
• Monitor conversion rates at each stage.
• Identify bottlenecks in the acquisition funnel.
• Work with sales and operations teams to understand lead quality.
• Analyze which advertising sources and campaigns generate actual clients.
• Use downstream conversion data to improve targeting and campaign strategy.
• Recommend changes to landing pages, forms, offers, messaging, or follow-up processes when necessary.
• The focus should always be on business outcomes rather than vanity metrics.

6. Retargeting & Remarketing

• Develop and manage remarketing campaigns targeting people who have already demonstrated interest in the company.
• Audiences may include people who:
• Viewed advertisements.
• Watched advertising videos.
• Visited the company website.
• Visited relevant landing pages.
• Opened but did not submit a lead form.
• Engaged with the company's Facebook or Instagram pages.
• Previously submitted an inquiry but did not become a client.
• Previously spoke with the sales team but did not proceed.
• Develop appropriate messaging and offers to move these prospects further down the funnel.

7. Reporting & Analytics

• Provide regular performance reports covering key acquisition metrics, including:
• Total leads generated
• Qualified property-owner leads
• Cost per lead (CPL)
• Cost per qualified lead (CPQL)
• Lead-to-consultation conversion rate
• Consultation-to-client conversion rate
• Cost per acquired property owner
• Total advertising spend
• Campaign ROI/ROAS
• Lead quality by campaign
• Best-performing audiences
• Best-performing advertisements
• Best-performing offers and messaging angles
• The successful candidate should be able to explain:
• What is working
• What is not working
• Why performance is changing
• Which campaigns should be scaled
• Which campaigns should be paused or modified
• What should be tested next
• Reports should include actionable recommendations rather than simply presenting numbers.

Required Qualifications:

• 2+ years of hands-on experience with Meta/Facebook Ads and paid lead generation.
• Demonstrated experience generating leads through Facebook and Instagram advertising.
• Strong working knowledge of Meta Ads Manager.
• Experience managing lead-generation campaigns and conversion funnels.
• Strong understanding of:
• Audience targeting
• Retargeting
• Campaign optimization
• Conversion tracking
• A/B testing
• Lead qualification
• Budget allocation
• Strong analytical and data-driven decision-making skills.
• Good copywriting and advertising creative skills.
• Ability to independently develop, launch, test, analyze, and optimize campaigns.
• Ability to translate campaign data into actionable business decisions.
• Strong understanding of performance marketing principles.
• Commercial mindset with a focus on measurable customer acquisition.

Highly-Preferred Experience:

• Candidates with experience in any of the following areas are strongly preferred:
• Airbnb
• Short-term rentals
• Vacation rentals
• Property management
• Real estate
• Hospitality
• Property investment
• Online booking platforms
• Real estate lead generation
• Property-owner acquisition
• Digital marketing for hospitality businesses
• Lead generation for local service businesses
• Client acquisition for property-management companies
• Direct experience acquiring property owners as clients is a major advantage.

Ideal Candidate:

• The ideal candidate understands that the target customer is the property owner, not the traveler.
• They know how to develop advertising that addresses the questions and concerns property owners are likely to have, including:
• Why should I list my property as a short-term rental?
• How much could my property potentially earn?
• Why should I use a professional management company instead of doing it myself?
• How can your service help me get more bookings?
• What work will your company take off my hands?
• How much time and effort can I save?
• Why should I trust your company with my property?
• What makes your service different from simply listing on Airbnb myself?
• What happens after I submit an inquiry?
• What is the potential return from using professional management?
• The ideal candidate is:
• Independent – capable of taking ownership of campaigns and results.
• Analytical – comfortable working with performance data and conversion metrics.
• Creative – able to develop compelling advertising concepts and messaging.
• Commercially minded – focused on revenue, acquisition, and client growth.
• Experiment-driven – continuously tests new audiences, offers, creatives, and strategies.
• Performance-focused – measures success by qualified leads and acquired clients.
• Strategic – understands the relationship between advertising, sales, and client acquisition.
• Proactive – identifies opportunities and problems without waiting for direction.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

• Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email address through the ‘Contact Us’ form on our official BruntWork website.