Job Overview:

Our client is seeking a Social Video Content Producer to own the creative pipeline behind their law firm’s short-form video content—from the first hook idea to the finished, published, and performing post. This person sits at the center of the content process: generating hooks and video concepts (including AI-assisted ideation), coordinating directly with the videographer/talent to get footage shot, handing off to the editor with a clear creative vision, and managing publishing and performance tracking across all social and YouTube channels. This role is ideal for someone who thinks like a content strategist, communicates like a producer, and is genuinely plugged into current trends on TikTok, Instagram Reels, and YouTube Shorts.

Schedule: 9:00 AM to 1:00 PM Abilene, TX Time

Responsibilities:

• Concept & Hook Development: Research trending formats, sounds, and hook styles across TikTok, Instagram Reels, YouTube Shorts, and relevant accounts; write original hooks/concepts and leverage AI tools to generate and refine ideas at scale; build simple content briefs including hook, angle, key points, format, and CTA; maintain a running content calendar and backlog.
• Production Coordination: Work directly with the videographer to translate concepts into shot lists and shoot-day plans; coordinate shoots to ensure the hook and intent come through; adjust concepts on the fly based on what is realistic to capture.
• Post-Production Handoff: Brief the video editor with clear creative direction (pacing, captions, on-screen text, music, and emotional arc); review rough cuts and provide focused, actionable feedback; ensure final content matches platform specifications.
• Publishing & Distribution: Schedule and publish finished videos across all social channels and YouTube; write platform-appropriate captions, titles, descriptions, hashtags, and thumbnails; maintain a consistent publishing cadence aligned with the content calendar.
• Performance & Iteration: Monitor views, retention, engagement, and follower growth across platforms; identify outperforming hooks, formats, and topics to feed insights back into future concepts; assemble regular performance recaps for the marketing team.

Requirements:

• Proven experience in social media content, video production, or content marketing within an agency or in-house environment (applications with portfolios will be prioritized).
• Strong eye for scroll-stopping hooks and genuine fluency in short-form video culture.
• Comfortable using AI tools (e.g., ChatGPT, Claude) to assist with hook writing and idea generation.
• Proficient with communication platforms including Slack, WhatsApp, and Outlook email.
• Experience collaborating effectively with videographers and editors.
• Working knowledge of social platform analytics (TikTok, Instagram, Facebook, YouTube Studio).
• Strong written communication skills for writing briefs, captions, and feedback.
• Highly organized with the ability to manage multiple videos simultaneously across ideation, shooting, editing, and publishing stages.
• A work portfolio relevant to this role

Preferred Qualifications:

• Basic shooting or editing skills (Premiere, CapCut, Final Cut) as a backup capability.
• Experience in legal, e-commerce, hospitality, or related industries.
• Familiarity with content scheduling tools such as Later, Hootsuite, or Sprout Social.

Success Metrics:

• Consistent publishing cadence across all channels.
• Growth in views, watch time, and engagement rate over time.
• A repeatable, documented hook/concept pipeline that avoids last-minute scrambling.
• Increasing hit rate of high-performing videos as performance data feeds back into strategy.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately through the ‘Contact Us’ form on our official BruntWork website.