Job Overview

Our client is looking for an Email Marketing Copywriter responsible for producing high-quality, conversion-focused email campaigns that support online summits and educational programs. The primary focus will be writing transactional and promotional summit emails, adapting affiliate swipe copy into the HeartMind voice, and supporting the Lead Copywriter with marketing campaigns across the customer journey.

This role is perfect for someone who loves both psychology and marketing—someone who enjoys using AI as a creative partner without sacrificing originality, strategy, or brand integrity.

Schedule: Monday - Friday, Flex time, EST (25-30 work hours per week)

Responsibilities

• Summit Email Marketing: Write transactional email campaigns for online summits and events; create reminder, access, schedule, replay, and deadline emails; optimize subject lines and preview text for higher open rates; build engaging email sequences that improve attendance and upgrade conversions; ensure messaging is clear, accurate, and emotionally engaging.
• Affiliate Copy Adaptation: Rewrite affiliate swipe copy into the authentic HeartMind voice; maintain each partner's intent while strengthening clarity, brand consistency, and conversions; customize messaging for different audiences while preserving campaign goals.
• Marketing Email Support: Assist the Lead Copywriter in producing promotional campaigns; draft launch emails, nurture sequences, bonus announcements, and promotional content; edit and proofread copy for grammar, tone, and brand consistency; collaborate with marketing, operations, and design teams to deliver campaigns on schedule.
• AI-Enhanced Copywriting: Use AI tools to improve research, brainstorming, outlining, and first drafts; know when AI helps—and when human creativity, judgment, and emotional intelligence are essential; edit, refine, and elevate AI-assisted copy into polished, high-converting marketing assets.

Requirements

• 2–5 years writing email copy
• Strong understanding of email marketing strategy and customer journeys
• Excellent copywriting, editing, and proofreading skills with a demonstrated ability to identify grammatical, spelling, punctuation, syntax, and formatting errors quickly and accurately
• Experience writing conversion-focused marketing emails
• Familiarity with email platforms such as HubSpot
• Exceptional organizational skills and ability to manage multiple deadlines
• Strong collaboration and communication skills
• Basic understanding of A/B testing and email performance metrics
• Comfortable receiving and implementing editorial feedback

Preferred Qualifications

• Experience writing for online education, coaching, wellness, or personal development brands
• Experience with affiliate marketing campaigns
• Understanding of launch marketing and online summits
• Experience working in fast-paced remote teams

What Success Looks Like

• Emails consistently reflect the HeartMind voice and values
• Strong attention to detail with minimal editing required
• Campaigns are delivered on time and error-free
• Email engagement and conversion metrics improve over time
• Affiliate copy feels native to the HeartMind brand
• AI increases productivity without compromising quality or authenticity

AI Expectations

• Knows how to use AI to brainstorm ideas and accelerate drafting (skilled prompt-writer)
• Can recognize when AI-generated copy sounds generic or lacks emotional resonance
• Uses critical thinking and editorial judgment to improve every piece of copy
• Understands that compelling marketing comes from understanding people—not simply prompting AI

Brand Expectations

• Protect and strengthen the HeartMind brand voice
• Write with empathy, warmth, clarity, and credibility
• Balance evidence-based messaging with inspiration and emotional connection
• Understand that trust is our most valuable marketing asset

Candidate Profile

• Loves writing emails that people actually want to read
• Thinks strategically about why an email exists—not just what it says
• Enjoys making complex ideas feel simple and inspiring
• Appreciates the balance between creativity and data
• Is detail-oriented and genuinely cares about getting every sentence right
• Can move quickly without sacrificing quality
• Sees AI as a collaborator, not an autopilot

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.