Overview:

Our client is seeking a Content Marketing & Short-Form Video Strategist who combines strong creative and video production skills with an understanding of social media, organic marketing, audience engagement, and lead generation. The ideal candidate can take a simple business idea, identify the right audience and message, and transform it into engaging video content that encourages people to stop scrolling, watch, engage, and ultimately take action.

You will work closely with the business owner to develop content ideas, create and edit videos, research the target audience, identify trends, support content publishing, and review performance. Because this is a startup, our client is looking for someone proactive and comfortable building processes, rather than someone who needs detailed instructions for every task.

Schedule: Monday to Friday, 9:00 AM to 5:00 PM Sydney Time Zone | Flexible during the client's business hours | With a commitment of 4 hours per day / 20 hours per week

Responsibilities:

Content Strategy & Planning

• Work closely with the business owner to understand the company's services, target market, positioning, and growth objectives
• Research builders, construction companies, cleaners, trades, contractors, and other service-based businesses to understand their challenges, needs, questions, and interests
• Develop relevant and engaging content ideas and create and a practical content calendar
• Recommend topics, hooks, formats, and content angles and research competitors and relevant industry content
• Identify opportunities to create educational, informative, entertaining, promotional, and problem-solving content
• Identify trends/tools that could generate organic reach and help establish a consistent brand voice and visual identity
• Ensure content aligns with the company's overall lead-generation objectives

Video Content Creation & Editing

• Create engaging short-form video content for social media and digital platforms
• Produce animated, curated, educational, informational, promotional, and explainer-style videos
• Transform concepts, scripts, articles, ideas, and raw information into polished video content
• Combine animation, stock footage, graphics, text, transitions, music, voiceovers, captions, and other visual elements where appropriate
• Create compelling opening hooks designed to capture attention within the first few seconds
• Ensure videos are visually appealing, easy to understand, professional, and relevant to the target audience
• Repurpose existing content into different video formats
• Adapt videos for different platforms and audience behaviours
• Maintain consistent branding across all content

Social Media Content

• Support the development of content suitable for platforms such as Facebook, Instagram, and TikTok

Organic Lead Generation (Business Growth)

• Attract the right type of business owner or decision-maker
• Addresse real problems and pain points of the target audience
• Provide useful or interesting information
• Build trust and credibility and includes appropriate calls-to-action
• Encourage viewers to engage with the business
• Creates opportunities for enquiries and conversations
• Supports the broader customer acquisition process
• Responsible for closing sales: Content → Attention → Engagement → Trust → Enquiry → Client

Audience & Industry Research

• Research the target industries and their audiences
• Identify common questions, challenges, pain points, and customer concerns.
• Monitor competitor content
• Identify high-performing content within relevant industries
• Monitor social media trends and emerging content formats
• Identify opportunities for timely and relevant content
• Research topics that could attract potential customers organically
• Translate industry information into simple, engaging content

** Experience with interior design, construction, builders, cleaning, trades, home services, or other service-based industries is highly desirable but not mandatory.

Content Performance & Optimization

• Monitor and analyze available performance metrics, including video views, reach, watch time, audience retention, likes/reactions, comments, shares, saves, clicks, followers, gained website traffic, enquiries/leads generated
• Identify which content performs well and understand why certain videos perform better than others
• Test different hooks, topics, formats, video lengths, and calls-to-action and recommend improvements based on performance
• Share useful insights with the business owner and continuously refine the content strategy

AI-Assisted Content Creation

• The candidate should be able to use AI as a productivity and creative tool, while still applying their own judgement, creativity, storytelling skills, and quality control

Other Responsibilities

• Prepare videos, write or assist with captions, and develop compelling headlines and calls-to-action
• Suggest appropriate hashtags and keywords, recommend suitable posting formats, and support a consistent publishing schedule
• Monitor audience engagement and identify opportunities to increase interaction and reach

Must-Have Requirements:

• Strong video editing skills and proven experience creating short-form video content
• Experience creating content for social media and understanding of visual storytelling
• Ability to create strong hooks and attention-grabbing openings
• Understanding of organic social media growth and content-driven lead generation
• Strong written and spoken English communication skills
• Strong attention to detail, ability to work independently, and excellent time-management skills
• Ability to meet deadlines and target specific audiences, and strong research skills
• Willingness to learn new tools and technologies and a proactive/creative mindset
• Ability to receive feedback and implement changes quickly

Nice-to-Have Requirements:

• Experience creating content for Australian businesses or Australian audiences
• Experience working with builders or construction companies
• Experience with cleaning or service-based businesses
• Experience with trades or home-service businesses and startups
• Experience growing social media accounts organically
• Demonstrated experience generating leads through content
• Experience with animated explainer videos, motion graphics, and copywriting
• Social media strategy/discoverability experience, SEO knowledge, and analytics to optimize content
• Experience using AI tools for content creation and developing content calendars/strategies

Preferred Tools & Platforms:

• Video and Creative: Canva, CapCut, Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, and other professional video editing or animation platforms
• Social Media & Marketing: Meta Business Suite, Facebook, Instagram, TikTok, LinkedIn, YouTube Studio, Google Analytics or similar analytics platforms, and content scheduling platforms
• AI Tools: ChatGPT, ClaudeAI video-generation platforms, AI image-generation tools, AI voiceover tools, AI captioning tools, and AI-assisted video editing platforms

** Candidates do not need to know every tool listed above. What matters most is their ability to learn quickly, adapt to new technology, and use the appropriate tools to produce high-quality content efficiently.

Ideal Candidate Profile:

• The ideal candidate is a creative content marketer who understands the commercial purpose behind the content they create
• Can turn a simple idea into an engaging and visually compelling piece of content
• Understands that content should ultimately contribute to brand awareness, engagement, enquiries, and business growth
• Naturally thinks: "Who are we trying to reach, and what would make them stop scrolling?"
• Brings ideas, identifies opportunities, and takes initiative instead of waiting for detailed instructions.
• Looks at performance data and asks: "What worked? Why did it work? What should we test next?"
• Comfortable working in a startup environment where processes, priorities, and strategies may evolve
• Can research a topic, recommend an idea, create the content, and present recommendations with minimal supervision
• Excited by the opportunity to help build something from the ground up and directly contribute to business growth
• Able to communicate ideas clearly with the business owner and accept feedback constructively

Key Objectives:

• Build a professional and recognizable online presence
• Produce consistent, high-quality short-form video content
• Reach the right audience organically and increase relevant engagement
• Generate qualified enquiries and potential clients (targeting 10–20 organic clients through content marketing)
• Establish a repeatable content creation and publishing process

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer:

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email us through the ‘Contact Us’ form on our official BruntWork website.