Job Overview

Our client is looking for a self-directed Google & Meta Ads Specialist to manage and optimize their paid advertising strategy, overseeing Google Ads and Meta campaigns from setup through performance optimization and reporting. This is not a set-it-and-forget-it role. You will track conversions accurately, identify what's working and what's not, recommend strategic pivots, collaborate directly with the business owner on creative direction, and deliver clear weekly performance reports that tie ad spend to real business results. You will have the autonomy to test new platforms like TikTok if you see opportunity, and your insights will directly shape where marketing dollars go.

Client Overview

Our client is a growing home services company in the United States specializing in window cleaning and pressure washing. They operate a fleet of trucks and service teams using modern field service management software. The company is expanding its digital presence and looking for strategic marketing support to optimize paid advertising campaigns and drive measurable growth.

Schedule

• Monday to Friday, flexible within the client's business hours (Eastern Time), approximately 4 hours per day (20 work hours per week)

Responsibilities

• Manage and optimize Google pay-per-click advertising campaigns daily
• Run and refine Meta ads across Facebook and Instagram
• Ensure correct conversion tracking and analytics are configured and functioning properly
• Deliver weekly performance reports covering ad spend, conversion rates, cost per lead, and cost per conversion
• Proactively identify underperforming campaigns and recommend strategic changes
• Research competitors and industry trends to inform campaign strategy
• Collaborate with the business owner to request ad creative or suggest new approaches
• Test and scale new advertising platforms such as TikTok when appropriate

Requirements

• Proven experience managing Google Ads and pay-per-click campaigns
• Demonstrable expertise running Meta ads on Facebook and Instagram
• Strong understanding of conversion tracking, analytics setup, and performance measurement
• Ability to analyze campaign data and translate it into clear, actionable recommendations
• Excellent communication skills for weekly reporting and strategic collaboration
• Self-directed work style with the ability to manage campaigns independently

Nice to have

• Bonus if you have experience advertising for home services, trades, or field service businesses
• It helps if you are familiar with TikTok advertising and organic social strategy
• Bonus if you have worked with field service software like Housecall Pro or similar platforms
• It helps if you have a portfolio demonstrating measurable ROI from past paid campaigns

Why Join This Team

• Work directly with the business owner in a collaborative, feedback-driven environment
• Own the full paid advertising strategy with autonomy to test and optimize
• Opportunity to expand into new platforms and scale campaigns as the business grows

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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