Job Overview

Our client is looking for a Social Media Manager to own the social media presence for a collection of luxury rental properties, crafting intentional, high-quality content that showcases unique guest experiences and attracts target audiences. In this role, you will create engaging reels, stay ahead of trends, write captivating captions, and actively grow brand visibility through community outreach and influencer partnerships to build awareness and drive bookings through organic, strategic social engagement.

Client Overview

Our client operates a portfolio of luxury short-term rental properties focused on delivering unique, high-end guest experiences. They manage four premium properties and are scaling their brand presence through strategic content marketing and community engagement. This is a growing hospitality business seeking to elevate its digital footprint and attract discerning travelers.

Schedule

• Flexible Schedule (20 hours per week)

Responsibilities

• Develop and execute social media strategies tailored to luxury hospitality and short-term rental audiences.
• Create high-quality, intentional content including reels, videos, and photography that highlight property features and guest experiences.
• Stay current with trending topics, viral content formats, and platform algorithm changes to maximize reach.
• Write compelling captions and calls-to-action that drive engagement and booking inquiries.
• Manage community engagement by joining relevant groups and forums to promote properties organically.
• Conduct influencer outreach and partnership development to expand brand visibility.
• Monitor social media platforms daily and respond to comments, messages, and engagement opportunities.
• Track performance metrics and adjust content strategy based on audience response and booking conversion data.

Requirements

• Proven experience managing social media for hospitality, travel, luxury brands, or short-term rental properties.
• Demonstrable ability to create high-quality visual content (reels, videos, photography) that performs well on social platforms.
• Strong understanding of current social media trends, viral content mechanics, and platform best practices.
• Experience with community engagement strategies including group participation and influencer outreach.
• Excellent copywriting skills with the ability to craft engaging captions and branded messaging.
• Self-directed work style with ability to generate fresh content ideas daily without templated approaches.
• Portfolio or examples of previous social media content creation and campaign results.

Qualifications

• Bonus if you have experience specifically with Airbnb or vacation rental marketing.
• Experience working with luxury or boutique hospitality brands.
• Bonus if you have experience with paid social advertising campaigns.
• Graphic design or video editing skills using professional tools is a plus.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Why Join This Team

• Work remotely with flexible scheduling.
• Create content for beautiful, luxury properties with strong visual appeal.
• Directly contribute to business growth and expansion goals.
• Long-term, stable opportunity with month-to-month engagement flexibility.
• Collaborate with owners who understand the value of quality over quantity in content creation.

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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