Overview:

Our client is a boutique wellness and acupuncture practice specializing in aesthetic services, women's health, and natural health treatments, with an expanding online coaching and teaching division. They are looking for a marketing-minded SEO & GEO Digital Marketing Coordinator to support the digital growth of a boutique wellness and acupuncture practice. The primary focus of this role will be SEO and GEO (Generative Engine Optimization)—helping the practice and its aesthetic services, particularly microneedling and cosmetic acupuncture, rank higher in search engines and become more visible in AI-powered search and answer platforms such as ChatGPT, Google AI Overviews, and Perplexity.

Beyond SEO and GEO, you will help manage the practice's broader digital marketing activities, including social media, blog content, email marketing, patient retention, and referral campaigns. There is also an opportunity to support a growing online coaching and teaching program, particularly with video editing and digital marketing.

Schedule: Flexible schedule, 20 hours per week, with weekly catch-ups during Mountain Time business hours

Responsibilities:

SEO & GEO (Primary Focus)

• Conduct on-page SEO audits and optimize website content (titles, meta descriptions, headers, and copy)
• Focus SEO efforts on microneedling, cosmetic acupuncture, women's health, and other key services
• Conduct keyword research and identify opportunities to improve organic search visibility
• Implement local SEO strategies, including Google Business Profile optimization, local citations, and review-generation strategies
• Optimize website and content structure for GEO and AI-powered search platforms
• Develop clear Q&A-style content to improve visibility in AI-generated answers
• Support implementation of structured data and schema markup
• Track keyword rankings, organic traffic, and AI/search visibility, preparing monthly SEO/GEO performance reports
• Research and recommend relevant backlink and citation-building opportunities

Content & Blog Management

• Research and draft SEO-optimized blog content around microneedling, cosmetic acupuncture, women's health, food-as-medicine, and natural health
• Repurpose blog content into social media posts, email content, FAQs, and GEO-friendly content
• Maintain an organized content calendar and publishing schedule

Social Media

• Plan and manage content calendars for Instagram, Facebook, and other relevant platforms
• Create or source graphics and write engaging captions highlighting treatments, services, and practice philosophy
• Monitor and respond to comments and direct messages
• Track social media engagement and audience growth

Email Marketing

• Create and manage monthly or bi-weekly newsletters featuring treatments, seasonal tips, promotions, and educational content
• Set up and manage automated email sequences (welcome campaigns, post-treatment follow-ups, re-engagement, and win-back campaigns

Patient Retention & Referral Marketing

• Develop and manage patient referral programs and review-request workflows (Google, Yelp)
• Assist loyalty and rebooking campaigns, and develop campaigns for repeat visits and retention strategies
• Support marketing initiatives for microneedling packages and treatment series

Coaching & Teaching Division (Future Opportunity)

• Edit short-form and long-form video content supporting digital course and coaching launches
• Assist with landing pages and email funnels, and support broader digital marketing campaigns
• Create social media content to promote courses and coaching programs

Must-Have Requirements:

• Proven experience with SEO and digital marketing
• Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar platforms
• Familiarity with GEO/AI search optimization concepts, or the ability and willingness to learn quickly
• Experience managing social media platforms and content calendars
• Experience with email marketing platforms such as Mailchimp, Flodesk, Later, or Meta Business Suite
• Ability to create clear, engaging, and informative content related to wellness and health topics
• Excellent written communication skills and strong organizational and time-management skills
• Ability to work independently in a remote, asynchronous environment
• Strong attention to detail and ability to manage multiple marketing activities simultaneously

Preferred Qualifications:

• Experience with video editing using Canva, CapCut, Adobe Premiere Pro, or similar tools
• Experience working with website platforms such as WordPress, Squarespace, Wix, or Kajabi
• Previous marketing experience in healthcare, wellness, beauty, aesthetics, acupuncture, or medspa industries
• Familiarity with online coaching, course creation, or digital education marketing
• Understanding of local SEO and reputation management
• Experience developing email funnels and automated marketing campaigns

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email us through the ‘Contact Us’ form on our official BruntWork website.