Content Strategist / Digital Marketing Specialist

Role Overview

Our client is seeking a strategic and hands-on Content Strategist / Digital Marketing Specialist to support the launch of a limited-edition jeans line. This role is best suited for someone who can own content planning, social media execution, campaign coordination, and light e-commerce support while working closely with the Marketing Director.

Rather than serving as the sole owner of every operational function, this person will focus primarily on marketing execution and customer-facing digital coordination. The ideal candidate can help build launch momentum, keep communications organized, and support day-to-day platform updates without being expected to fully own manufacturing operations or advanced systems implementation alone.

Schedule

• Monday to Friday, 10:00 AM–2:00 PM MST
• 20 work hours per week to start
• Expected transition to full-time (40 hours per week) within approximately 2 months

Key Responsibilities

• Develop and support the execution of a marketing plan for the limited-edition jeans launch, including phased content rollouts designed to build anticipation and engagement
• Create, schedule, and manage social media content across key platforms while maintaining brand consistency and voice
• Monitor community engagement, brand mentions, and user-generated content to identify trends and timely engagement opportunities
• Help organize inbound customer and community communications across priority channels, while supporting the team’s efforts to keep responses centralized and consistent
• Support HubSpot-based marketing and CRM workflows, including contact organization, basic reporting, and campaign coordination
• Assist with Shopify product setup, product listing updates, and light website merchandising or content improvements
• Track campaign performance and prepare simple performance summaries with recommendations to improve engagement and conversion
• Coordinate with internal stakeholders on launch-related tasks, announcements, and marketing deliverables
• Support administrative follow-up related to launch operations, including document coordination, communication tracking, and deadline management
• Collaborate closely with the Marketing Director and broader team to keep launch priorities moving forward

Requirements

• Proven experience in digital marketing, content strategy, or social media management (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
• Experience supporting product launches, campaign rollouts, or brand growth initiatives
• Hands-on experience with HubSpot for marketing coordination, CRM organization, or reporting
• Working knowledge of Shopify, including product setup and listing management
• Strong content planning, copywriting, and audience engagement skills
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple moving parts and deadlines
• Ability to work independently, prioritize effectively, and operate with minimal supervision
• High attention to detail and consistency in execution

Nice to Have

• Experience with omnichannel inbox tools or customer communication workflows
• Experience in fashion, apparel, e-commerce, or consumer product marketing
• Familiarity with vendor coordination, production timelines, or product sourcing support
• Experience using reporting tools to evaluate campaign, traffic, or conversion performance

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

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