Job Overview

Our client is looking for a Social Media Strategist to develop and execute a comprehensive social media strategy across multiple platforms to establish and grow the brand's online presence. In this role, you will build a 90-day strategic content and marketing plan aligned with the company's pre-launch and launch timeline, managing and growing four to five social media platforms on a daily basis. You will generate leads, drive awareness among target audiences (including parents, educators, and private schools), and support SEO and discoverability efforts to increase organic search visibility while positioning the brand as a thought leader in the human-centered AI and EdTech space.

Schedule

• Flexible anytime (20 work hours per week) with the possibility of moving to full time.

Responsibilities

• Develop and execute a comprehensive social media strategy across multiple platforms to establish and grow the brand's online presence
• Create, schedule, and publish engaging content aligned with the company's vision, voice, and brand guidelines
• Monitor social media performance metrics and adjust strategies to maximize reach, engagement, and lead generation
• Identify and pursue opportunities to attract potential customers, educators, investors, and strategic partners through digital channels
• Collaborate closely with the founders to translate the company's mission and product vision into compelling digital narratives
• Stay current on social media trends, algorithm changes, and best practices within the EdTech and AI industries
• Provide regular reporting and insights on campaign performance and audience growth

Requirements

• Proven experience in digital marketing and social media management, preferably for startups or early-stage companies
• Strong understanding of platform-specific strategies for Instagram, LinkedIn, TikTok, Facebook, and similar channels
• Ability to develop brand identity and maintain consistency across all digital touchpoints
• Excellent written communication skills with a high level of attention to detail
• Self-starter with the ability to work independently and take initiative on projects
• Strong organizational and time management skills to manage multiple platforms simultaneously

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer

• BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official social media platforms; Facebook, LinkedIn, TikTok, TikTok LATAM, Instagram LATAM