Overview:

Our client is looking for an experienced Senior Conversion Optimization Specialist (Shopify | AB Testing) to optimize the end-to-end online customer journey and maximize e-commerce sales performance. This role is ideal for a highly analytical professional with a strong understanding of user behavior, conversion psychology, and data-driven experimentation. The ideal candidate will be responsible for identifying conversion bottlenecks, improving website performance, designing and executing A/B tests, and collaborating with SEO and social media specialists to deliver a unified digital growth strategy. You must have hands-on experience optimizing Shopify or similar e-commerce stores and can confidently translate analytics into measurable revenue improvements.

Schedule: Monday to Friday, flexible during client business hours | Springwood, NSW (AEST/AEDT) | Full-Time (40 hours per week)

Responsibilities:

Conversion Rate Optimization

• Conduct comprehensive audits of the entire e-commerce website to identify user experience issues and conversion barriers
• Analyze the complete customer journey from initial advertisement click through completed purchase
• Identify opportunities to improve conversion rates through UX, messaging, page structure, and funnel optimization
• Continuously optimize product pages, category pages, landing pages, and checkout experiences

Landing Page & Funnel Optimization

• Develop and optimize high-converting landing pages tailored to advertising campaigns and product promotions
• Improve ad-to-purchase pathways to maximize return on advertising spend
• Optimize checkout processes to reduce cart abandonment and improve purchase completion rates
• Implement email capture mechanisms and lead generation strategies throughout the customer journey

A/B Testing & Experimentation

• Design, execute, and monitor A/B and multivariate tests across key website elements
• Test headlines, product layouts, calls-to-action, pricing displays, trust signals, checkout flows, and promotional offers
• Document testing methodologies and provide recommendations based on statistical results
• Continuously iterate based on performance data and customer behavior

Analytics & Reporting

• Monitor website performance, user behavior, and conversion metrics using analytics tools
• Interpret traffic, funnel, and behavioral data to identify growth opportunities
• Prepare regular reports outlining conversion trends, experiment outcomes, and actionable recommendations
• Present optimization insights to stakeholders in a clear and data-driven manner

Cross-Functional Collaboration

• Work closely with SEO and Social Media teams to align optimization efforts with ongoing marketing campaigns
• Ensure landing pages support paid advertising, organic search, and promotional initiatives
• Collaborate with designers, developers, and marketing stakeholders to implement optimization initiatives
• Maintain consistency across all customer touchpoints

Must-Have Requirements:

• Proven experience as a Conversion Rate Optimization (CRO) Specialist or similar digital optimization role
• Demonstrated success improving conversion rates for e-commerce or dropshipping businesses
• Experience with Shopify or comparable e-commerce platforms
• Strong understanding of customer journey optimization and conversion funnel analysis
• Experience designing and implementing A/B testing strategies
• Strong analytical skills with the ability to interpret website traffic and user behavior data
• Excellent problem-solving abilities with a highly data-driven mindset and exceptional attention to detail
• Excellent written and verbal English communication skills
• Ability to work independently while collaborating effectively within remote teams

Preferred Qualifications:

• Experience using Google Analytics 4 (GA4), Google Tag Manager, Hotjar, Microsoft Clarity, or similar behavioral analytics platforms
• Familiarity with CRO platforms such as VWO, Optimizely, Convert, or Google Optimize alternatives
• Knowledge of UX/UI best practices for e-commerce
• Experience with email marketing optimization and lead generation funnels
• Understanding of paid advertising performance metrics across Meta Ads and Google Ads
• Basic knowledge of SEO principles and their relationship to conversion optimization

Success Metrics:

• Improvement in website conversion rate
• Increase in visitor-to-customer conversion percentage
• Reduction in cart abandonment rate
• Improvement in landing page conversion performance
• Increased email subscriber acquisition
• Successful implementation of statistically valid A/B tests
• Delivery of timely optimization reports with actionable insights
• Positive impact on revenue generated from paid and organic traffic

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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