About the Role

We are looking for an experienced Senior Sales Development Manager - B2B, to own and optimize our outbound lead generation function. This is not a traditional management role—we need a player-coach who is equally comfortable developing strategy, leading a team, and personally executing outbound campaigns when needed.

You will be responsible for building scalable outbound programs, improving lead quality and conversion rates, managing outreach operations, and coaching our existing team to maximize performance. If you enjoy rolling up your sleeves, solving problems, and building high-performing outbound engines, we'd love to hear from you.

Key Responsibilities

Lead Outbound Strategy

• Own the outbound lead generation strategy from end to end.
• Develop scalable processes that consistently generate qualified sales opportunities.
• Identify new outbound channels and growth opportunities.
• Define ideal customer profiles (ICP) and targeting strategies.
• Continuously improve outreach performance through testing and optimization.

Manage & Coach the Team

• Lead and coordinate the Sales Development team.
• Clearly define responsibilities to eliminate duplicated efforts.
• Coach team members on outreach best practices, messaging, objection handling, and execution.
• Review performance metrics and provide ongoing feedback.
• Create scalable workflows, documentation, and standard operating procedures.

Build & Execute Campaigns

• Design and launch multi-channel outbound campaigns, including:
  • Cold email
  • Cold calling
  • SMS outreach
  • LinkedIn outreach
• Develop and continuously improve messaging, call scripts, email sequences, and follow-up cadences.
• Perform A/B testing to improve response and conversion rates.

Stay Hands-On

• Personally build and launch campaigns when required.
• Conduct cold calls and outreach to validate messaging and support the team.
• Troubleshoot campaign issues and optimize performance.
• Step into execution whenever additional capacity or leadership is needed.

Optimize Performance

• Analyze campaign performance and conversion metrics.
• Identify bottlenecks across the outbound funnel.
• Improve lead quality rather than simply increasing volume.
• Recommend and implement process improvements based on data.
• Produce regular reports and actionable insights for leadership.

CRM & Sales Operations

• Maintain CRM accuracy and data integrity.
• Optimize outbound workflows and automation.
• Manage prospect lists, segmentation, and lead routing.
• Improve sales processes through automation and operational efficiencies.

Required Qualifications

• 5+ years of experience in B2B Sales Development, Lead Generation, or Business Development.
• 5+ years of experience leading or mentoring Sales Development or Business Development teams.
• Proven success designing and executing outbound lead generation strategies.
• Strong experience with cold calling and outbound prospecting.
• Demonstrated ability to build campaigns from strategy through execution.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Comfortable working in a fast-paced, growth-oriented environment.

Preferred Experience

Experience with one or more of the following:

• HubSpot
• Salesforce
• Apollo.io
• LinkedIn Sales Navigator
• Instantly
• Lemlist
• Smartlead
• Clay
• Outreach
• Salesloft
• ZoomInfo
• Lusha
• Other CRM, sales engagement, and automation platforms

Success Metrics

Success in this role will be measured by your ability to:

• Increase qualified meetings booked.
• Improve reply and conversion rates.
• Increase pipeline generated through outbound efforts.
• Improve lead quality and sales acceptance rates.
• Build scalable outbound systems and processes.
• Successfully lead and develop the Sales Development team.
• Drive continuous optimization through testing, reporting, and data analysis.

What We're Looking For

The ideal candidate is a strategic thinker who is not afraid to execute. You enjoy leading people, building systems, analyzing data, and stepping in to make calls or launch campaigns when necessary. You thrive in environments where you can create structure, improve performance, and drive measurable business growth.

If you're a builder, a coach, and a hands-on sales development leader who loves creating outbound engines that deliver results, we'd love to hear from you.