Job Overview

Our client is seeking a creative Social Media Content Specialist to be the creative voice behind a bold new skincare brand as it launches into the Australian market. In this role, you will be at the center of brand building—developing content that resonates with an audience seeking science-backed skincare, managing community engagement across social platforms, and shaping the brand's digital presence from day one. You will work closely with the founder to bring the brand story to life while navigating industry regulatory requirements.

Schedule

Monday - Friday, Flexible schedule during Australian Eastern Time business hours (20 work hours per week)

Responsibilities

• Develop and schedule engaging social media content that balances bold brand messaging with scientific credibility.
• Create and edit visual content for Instagram and other social platforms that resonate with the target audience.
• Manage community engagement by responding to comments, messages, and building relationships with the target audience.
• Collaborate with the founder to refine and execute the social media strategy as the brand prepares for launch.
• Ensure all content complies with regulatory constraints around skincare product claims and messaging.
• Understand and communicate the brand's unique positioning as both bold and dermatologist-backed.
• Provide input on content direction based on understanding of the skincare industry and target demographic.

Requirements

• Proven experience creating social media content for beauty, skincare, or wellness brands.
• Strong portfolio demonstrating content creation and editing skills across Instagram and other platforms.
• Professional English communication skills with the ability to write compelling, on-brand copy.
• Natural understanding of or strong interest in skincare and beauty products.
• Experience with community management and audience engagement strategies.
• Tech-savvy with up-to-date knowledge of social media trends and platform features.
• Ability to work independently and take initiative in a startup environment.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.