Job Overview

As a Social Media Outreach Specialist (Coffee Industry), you will manage high-volume Instagram outreach to connect US-based cafes with our client's innovative digital platform. You will make critical first impressions by personalizing and sending 50–75 direct messages daily while maintaining meticulous tracking records in Airtable. Working directly with the company founders, your precision in managing lead data and monitoring account health will directly drive the partnership funnel. This remote, long-term role requires a commitment of 20 hours per week, operating Monday through Friday from 11AM-3PM EST

Schedule: Mon-Fri, 11AM-3PM EST (20 hrs per week)

Responsibilities

• Access the client's database and identify qualified cafe prospects for daily outreach campaigns

• Verify prospect information and Instagram profiles to ensure accuracy before contact

• Personalize and send 50-75 direct messages per day on Instagram following provided scripts

• Update Airtable CRM with detailed status tracking including DM sent dates and prospect responses

• Monitor Instagram account health and adjust messaging volume to prevent platform throttling

• Maintain detailed accuracy in all data entry and prospect verification tasks

• Communicate daily progress reports via Slack outlining completed tasks and next-day plans

• Adapt messaging templates with company-specific details to maintain variation and authenticity

Requirements

• Proven experience in social media outreach or digital prospecting roles

• Demonstrated expertise with Instagram direct messaging and platform best practices

• Strong proficiency with Airtable or similar CRM database systems

• Exceptional attention to detail with near-zero error rates in data entry and messaging

• Experience managing high-volume repetitive tasks while maintaining accuracy

• Comfortable with Slack for daily team communication and reporting

• Available to work Monday through Friday, 9:00 AM to 1:00 PM Eastern Standard Time

• Bonus if you have experience working with coffee shops or hospitality businesses

• Bonus if you have experience with performance-based bonus structures

• It helps if you understand B2B partnership outreach strategies

• It helps if you're familiar with Instagram's sending limits and anti-spam protocols

Independent Contractor Perks

Permanent work from home

Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.