Job Overview:

Our client is seeking a creative and autonomous Social Media Content Creator and Video Editor to take ownership of their social media content creation and strategy. In this role, you will transform existing raw content into polished, on-brand posts that drive engagement and community growth. You will shape how a growing consumer brand shows up online, working directly with the founder to establish a consistent content rhythm that reflects the brand's wellness-focused identity. You will also have the opportunity to grow with the brand as it expands regionally, potentially transitioning from part-time to full-time as the scope evolves.

Client Overview:

Our client is a rapidly growing matcha brand in Singapore that specializes in curated experiences, workshops, and premium matcha products. Originally founded as a unique dining experience concept, the brand has successfully pivoted to become a community-focused matcha lifestyle brand working with fitness and wellness partners. They are preparing for regional expansion and need to strengthen their social media presence to reflect their evolved brand identity.

Schedule:

Flexible part-time schedule, Singapore Time (SGT) (with potential to move to full-time)

Responsibilities:

• Edit and produce social media content including reels and posts that align with brand identity and visual guidelines
• Develop and execute content strategy in collaboration with the founder to grow organic reach
• Manage posting schedules and maintain consistent content output across social platforms
• Stay current with algorithm changes and platform updates for Instagram and Meta
• Implement SEO best practices and strategic keyword usage to improve discoverability
• Adapt content to reflect current trends while maintaining brand authenticity
• Understand and apply brand nuances to all content to support community building with fitness and wellness audiences
• Prepare content strategy for brand refresh including new logo rollout and updated website launch
• Provide strategic recommendations rather than requiring step-by-step direction for execution
• Maintain accuracy and attention to detail in all content output

Requirements:

• Extensive experience in social media content creation and editing beyond beginner level
• Deep understanding of branding and ability to translate brand identity into visual content
• Proven ability to work independently and lead projects without constant direction
• Strong knowledge of Instagram and Meta platform algorithms and best practices
• Experience with content strategy development and execution
• Ability to edit video content for reels and social media formats
• Understanding of SEO principles and keyword optimization
• Experience working with consumer product brands or in the food and beverage industry
• Excellent communication skills and ability to clarify requirements proactively

Qualifications:

• Bonus if you have experience with Meta ads and paid social campaigns
• It helps if you understand wellness and fitness brand communities
• Bonus if you have worked with brands preparing for regional or global expansion
• It helps if you bring fresh perspectives and willingness to experiment with new approaches
• Bonus if you have experience working with brand refreshes or rebranding initiatives

Why Join This Team:

• Work directly with the founder on a growing consumer brand with expansion plans
• Significant creative autonomy to shape the brand's social media presence
• Opportunity to grow from part-time to full-time as the brand scales
• Flexible working arrangement with schedule based on deliverables
• Be part of a brand refresh and help establish new visual identity in market
• Remote work setup with potential for long-term collaboration

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.