Overview:

Our client is looking for a Social Media Specialist (Instagram, TikTok & Lead Generation) who will own the social media strategy and content creation for a wellness brand focused on converting followers into customers, not just building vanity metrics. This role goes beyond posting for the sake of posting. You will create purpose-driven content across Instagram and TikTok, educate audiences on the gut-skin connection, and maintain a cohesive brand aesthetic. They focus on gut health testing, supplement protocols, and skincare with their own proprietary formulations. The business serves clients seeking holistic wellness solutions that connect internal health to external results.

You will work with provided speaking points and B-roll footage to craft content that aligns with the brand's visual identity and drives measurable conversions. This is an opportunity to apply strategic thinking and creative execution to help a wellness business grow its customer base through authentic, results-oriented social media.

Schedule: Flexible 20-hour workweek, with weekly check-ins during Central business hours 

Responsibilities:

• Develop and execute social media strategies focused on lead generation and conversion, not just brand awareness
• Create content for Instagram and TikTok that maintains the existing brand aesthetic, including color schemes and design standards
• Use provided B-roll footage, speaking points, and content libraries to produce cohesive posts
• Write compelling captions and copy that educate audiences on gut health, skincare, and the gut-skin connection
• Provide creative direction on how to repurpose video content and optimize existing assets
• Monitor analytics and make data-driven optimizations to improve conversion rates
• Ensure all content serves a strategic purpose aligned with business goals
• Maintain consistency across platforms while adapting content for Instagram and TikTok best practices

Requirements:

• Proven experience as a social media manager with a portfolio demonstrating content creation skills
• Strong understanding of Instagram and TikTok platform strategies and best practices
• Ability to maintain brand aesthetic consistency including color schemes and visual design standards
• Experience creating content that drives conversions and leads, not just engagement
• Skills in graphic design and visual content creation
• Ability to develop strategic content calendars aligned with business objectives
• Strong copywriting skills for social media captions and posts
• Comfortable working independently while following brand guidelines and provided direction

Qualifications:

• Experience in the wellness, skincare, or health industries is a bonus
• Understanding of gut health or holistic wellness concepts
• Experience working with B-roll footage and repurposing video content
• Familiarity with content strategies for service-based wellness businesses

Why Join This Team?:

• Work remotely with flexible part-time hours
• Opportunity to grow into a full-time role based on performance
• Collaborate with a business owner who values strategic, purposeful content over vanity metrics
• Create content in the wellness space with clear brand guidelines and creative direction
• Long-term stable opportunity with a growing wellness business

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.