We're looking for a results-driven Performance Marketing Specialist (Meta, Google & TikTok Ads) to manage and optimize high-performing paid advertising campaigns that drive business growth. In this role, you'll take ownership of campaign strategy, execution, and performance across multiple platforms, using data-driven insights to maximize conversions and ROI. This is an exciting opportunity for an analytical marketer who enjoys optimizing campaigns, uncovering growth opportunities, and delivering measurable results in a fast-paced environment.

Schedule

• Monday - Friday, 9:00 AM - 6:00 PM EST (40 work hours per week)

Responsibilities

• Plan, launch, and optimize paid advertising campaigns across Meta, Google, and TikTok platforms.
• Monitor campaign performance and optimize key metrics such as ROAS, CPA, CTR, and conversion volume.
• Analyze comprehensive marketing and sales data to identify trends and recommend strategic improvements.
• Conduct structured A/B testing variations on advertisements, targeted audiences, and landing pages.
• Collaborate closely with the content marketing team to develop high-performing ad creatives and copy.
• Assist with Shopify product pages and landing page conversion rate optimization (CRO) as needed.
• Prepare regular analytical performance reports and provide actionable recommendations to leadership.

Requirements

• Professional verbal and written English communication skills (candidates must take the EF SET 50-minute English test) https://www.efset.org/ef-set-50/
• Outstanding conversion-focused copywriting skills for advertisements and customer-facing marketing content.
• Strong critical thinking, problem-solving abilities, and a data-driven analytical mindset.
• Demonstrated ability to interpret campaign performance data, make informed decisions, and work independently.
• Previous professional experience in leadership, project ownership, or strategic decision-making capacities.
• Hands-on experience directly managing paid advertising campaigns on at least one major platform (Meta, Google, or TikTok Ads).

Nice To Have

• Practical Shopify development, product staging, or backend management experience.
• Background in landing page optimization, A/B testing methodologies, and conversion frameworks.
• Operational familiarity with Google Analytics (GA4), Looker Studio, or similar data reporting tools.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.