Job Overview

Our client is seeking an experienced, results-driven Growth Marketing Lead to own the execution of the company's growth engine, driving customer acquisition from initial outreach through successful enrollment and long-term engagement. Reporting directly to the Digital Manager, you will transform strategic priorities into high-impact marketing campaigns, partnership initiatives, CRM automations, and funnel optimizations. This is a hands-on execution role responsible for delivering consistent, sustainable growth across multiple acquisition channels while collaborating seamlessly with cross-functional teams.

⚠️ High-Performance Environment: This position is exclusively engineered for professionals who thrive under high expectations, adapt instantly to changing priorities, and excel at moving rapidly from planning to execution under ambitious deadlines with minimal supervision.

Schedule

• Monday - Friday, 9:00 AM - 5:00 PM Eastern Time (40 hours per week, including one 30-minute paid break)

Responsibilities

• Growth Planning & Execution: Translate growth objectives into clear weekly and monthly execution plans; maintain marketing roadmaps and develop repeatable acquisition systems.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns from concept through launch; develop standardized campaign playbooks to improve velocity and quality.
• Partnerships & Business Development: Build, negotiate, and manage influencer, affiliate, referral, and strategic partnership programs; optimize partner channels based on strict ROI metrics.
• Website & Conversion Optimization: Collaborate with design and development teams to improve landing pages, optimize user experience, and eliminate friction throughout the sales funnel.
• CRM & Marketing Automation: Build and manage targeted email campaigns, multi-stage nurture sequences, and automated workflows; maintain robust audience segmentation, tagging, and attribution tracking.
• Documentation & Operations: Author and maintain standard operating procedures (SOPs) for recurring marketing activities; build scalable workflows to increase efficiency through automation.
• Analytics & Performance Tracking: Monitor funnel performance from lead generation through conversion; track acquisition costs (CPA), campaign ROI, and deliver actionable weekly performance reports to leadership.

Requirements

• Growth Marketing Footprint: 3–5 years of dedicated professional experience in growth marketing, demand generation, performance marketing, or marketing operations.
• Pipeline Management: At least 2 years of experience directly managing customer acquisition pipelines and growth initiatives with measurable funnel improvements.
• Technical CRM Mastery: Hands-on professional experience building email marketing tracks, landing pages, and complex marketing automation rules.
• Analytical Skills: Strong capability to interpret marketing metrics, identify performance risks early, and optimize campaigns using data dashboards.
• Linguistic Standard: Exceptional written and verbal English communication and organizational skills.

Qualifications

• Experience with membership-based, subscription, nonprofit, or mission-driven organization structures.
• Familiarity with CRM ecosystems such as GoHighLevel, HubSpot, ActiveCampaign, or Kajabi.
• Practical working knowledge of HTML/CSS for basic landing page or email troubleshooting.
• Advanced proficiency using Notion for workflow documentation and Figma for design collaboration.
• Bilingual capability in English and Spanish is considered a distinct advantage but is not strictly required.

Preferred Tool Stack

• Notion, GoHighLevel (or similar CRM), Google Workspace, Telegram, Figma, Google Analytics, and specialized referral management tools.

Portfolio Requirement

• Candidates must provide a link to a professional portfolio.

Key Performance Indicators (KPIs)

• Measurable growth in qualified prospects and customer enrollments.
• Verified improvements in conversion rates throughout the marketing funnel.
• Elevated campaign launch speed and execution consistency.
• Positive performance scaling of influencer, affiliate, and referral channels.
• Optimization of cost per acquisition (CPA) and overall marketing ROI.
• Structural accuracy and alignment of reporting and documentation queues.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.