Job Overview:

We are seeking a creative, proactive, and detail-oriented Creative Marketing Specialist to support the marketing efforts of a growing healthcare practice. This role is ideal for someone who enjoys creating engaging digital content, managing multiple marketing channels, and helping build a strong online presence while maintaining a professional and patient-focused brand.

As the Creative Marketing Specialist, you will be responsible for managing social media and website content, producing high-quality graphics and videos, optimizing online content for search engines, conducting market research, and supporting patient communications. This is an excellent opportunity for someone who thrives in a fast-paced environment and enjoys combining creativity with strategy to drive business growth.

Schedule:

• Mondays to Fridays, flexible schedule within the client's business hours, between 8:00 am and 5:00 pm (US Eastern Time, 20 hours per week)

Key Responsibilities:

• Digital Marketing & Social Media
• Plan, create, and publish engaging content across social media platforms, including Facebook, Instagram, YouTube, TikTok, and Google Business Profile.
• Develop and manage a content calendar to ensure consistent posting and audience engagement.
• Monitor comments, messages, and online interactions, responding professionally and promptly while maintaining the organization's brand voice.
• Analyze social media performance using analytics tools and recommend improvements to increase engagement, reach, and conversions.
• Stay current with digital marketing trends and recommend new content ideas and strategies.
• Graphic Design & Marketing Materials
• Design visually appealing marketing assets for both digital and print use, including:
• Social media graphics
• Digital advertisements
• Brochures
• Flyers
• Promotional PDFs
• Patient education materials
• Event and community outreach materials
• Prepare print-ready files for marketing campaigns and promotional initiatives.
• Ensure all marketing materials maintain consistent branding and professional quality.
• Video Production
• Create, edit, and optimize educational and promotional videos for social media, websites, and patient education.
• Produce engaging short-form and long-form video content that highlights services, patient experiences, and educational topics.
• Add captions, graphics, animations, and branding elements to enhance viewer engagement.
• Website Management
• Maintain and update the company website to ensure content remains accurate, engaging, and current.
• Create and publish new web pages, blog posts, and service content.
• Update promotions, announcements, and patient resources.
• Publish and showcase customer reviews on the website.
• Monitor website functionality and recommend improvements to enhance user experience.
• SEO & Content Optimization
• Conduct local keyword research to improve online visibility.
• Optimize website pages, blogs, and service content using SEO best practices.
• Rewrite and update website content to improve search rankings while maintaining readability and accuracy.
• Monitor SEO performance and recommend ongoing optimization strategies.
• Market Research
• Research market trends, patient behavior, and competitor marketing strategies.
• Identify opportunities to improve brand awareness, patient engagement, and lead generation.
• Provide insights and recommendations based on marketing data and research findings.
• Patient Communication
• Professionally answer incoming phone calls and assist with general inquiries.
• Route calls and messages to the appropriate team members.
• Deliver exceptional customer service while maintaining a friendly and welcoming tone.
• Collaboration & Brand Management
• Work closely with the internal team to ensure consistency across all marketing channels.
• Maintain compliance with healthcare marketing standards and organizational guidelines.
• Assist with marketing campaigns, promotions, community outreach, and special projects as needed.

Qualifications & Requirements:

• Proven experience in Digital Marketing, Marketing Coordination, or a similar role.
• Strong portfolio demonstrating graphic design, social media content, and digital marketing projects.
• Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), or similar creative software.
• Experience creating and editing professional video content.
• Experience managing business social media accounts across multiple platforms.
• Working knowledge of WordPress or other content management systems.
• Understanding of SEO, local SEO, keyword research, and content optimization.
• Familiarity with Google Business Profile management and online reputation management.
• Excellent written and verbal English communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office and Google Workspace.
• Previous experience supporting a healthcare, dental, or orthodontic practice is an advantage but not required.

What We’re Looking For:

We're looking for someone who is:

• Creative with a strong eye for visual storytelling and design.
• Passionate about digital marketing and staying ahead of industry trends.
• Organized and capable of managing multiple priorities with minimal supervision.
• Analytical and comfortable using performance data to improve marketing outcomes.
• Detail-oriented and committed to delivering polished, high-quality work.
• A strong communicator who enjoys collaborating with cross-functional teams.
• Professional, dependable, and customer-focused.
• Adaptable and eager to learn new tools, technologies, and marketing strategies

System Requirements:

To be successful in this remote role, candidates must have:

• A reliable computer or laptop capable of running multiple applications simultaneously for graphic design, video editing, website management, and digital marketing tasks.
• A stable high-speed internet connection with a minimum speed of 100 Mbps (download and upload preferred) to support video conferencing, file uploads, and cloud-based collaboration.
• A secondary monitor to improve productivity and efficiently manage multiple marketing platforms, design tools, and communication channels.
• A quiet, professional home workspace suitable for handling phone calls, virtual meetings, and focused work.
• A quality headset with a noise-canceling microphone for clear communication during team meetings and when answering patient phone calls.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

• Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.