Job Overview

We are seeking a results-driven, highly analytical Senior Digital Marketing & Ads Specialist to capitalize on a massive organic footprint of approximately 10,000 weekly visitors. In this part-time remote role, you will initially build, launch, and optimize paid ad campaigns on Meta to fill off-peak slots and drive conversions for high-revenue services (e.g., birthday parties, fitness classes, and catering). Over time, your focus will expand to setting up internal lifecycle email/newsletter campaigns to drive repeat business from our existing customer database. This position requires 20 flexible hours per week, Monday through Friday, between 9:00 AM and 5:00 PM EST, with potential to scale to full-time.

Schedule

Mon-Fri, flexible between 9 am -5 pm EST (20 hours per week)

Responsibilities

• Campaign Management: Set up, launch, and optimize paid ad campaigns on Meta (Facebook & Instagram) to drive conversions for specific facility programs.
• Technical Tracking: Implement, monitor, and manage the Meta Pixel and other tracking tools to measure campaign performance and ROI accurately.
• Content & Copywriting: Write high-converting ad copy, headlines, and engaging captions utilizing graphics and visual assets provided by the internal team.
• Social Media Management: Keep the facility's core social channels (Instagram, Facebook) active, professional, and aligned with current marketing pushes.
• Database & Retention Marketing: Progressively build out internal marketing campaigns (e.g., email/newsletter campaigns) to drive repeat business from the existing customer base.

Requirements

• Experience Level: 5+ years of proven experience as a Digital Marketer, Media Buyer, or Performance Marketing Specialist
• Portfolio Required: Must provide a portfolio showcasing past paid advertising campaigns, sample ad copy
  
• Strong hands-on experience with Meta Ads Manager and setting up conversion tracking (Meta Pixel).
• Excellent English copywriting skills for writing advertisements and social posts.
• Familiarity with the Square platform/ecosystem is a plus.
• Highly analytical with the ability to look at ad data and adjust targeting and budgets for maximum efficiency.

Independent Contractor Perks

Permanent work from home

Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.