Job Overview

Our client is seeking a strategic and results-driven Digital Marketing Manager (Meta & E-Commerce Growth) to manage the full paid media strategy and e-commerce operations for a sustainable B2C fashion brand. In this role, you will own the end-to-end email marketing function, scale advertising campaigns, and collaborate directly with the business owner to align marketing efforts with new website launches and seasonal campaigns. The ideal candidate will maintain brand consistency across all digital marketing channels and customer touchpoints while continuously identifying opportunities to improve ROAS and drive profitable customer acquisition at scale.

Schedule

• Monday - Friday, Hours Flexible [UK Time Zone] (20 hours per week)

Note: Some operational hours to overlap with the UK business window of 9:00 AM - 5:00 PM.

Responsibilities

• Plan, execute, and optimize Meta (Facebook/Instagram) ad campaigns to drive e-commerce sales and brand awareness.
• Manage and scale Google Ads campaigns with a focus on achieving profitability for a B2C fashion brand.
• Oversee Shopify storefront updates and product listings to ensure a seamless customer purchase experience.
• Set up and manage Klaviyo email marketing automations, flows, and campaigns to nurture and convert customers.
• Monitor campaign performance metrics, analyze results, and provide actionable reporting to stakeholders.
• Coordinate influencer marketing efforts using Arwen to support paid and organic growth strategies.

Requirements

• Proven experience managing paid advertising campaigns for B2C e-commerce brands, ideally in fashion or retail.
• Hands-on experience with Shopify store management and Klaviyo or similar email marketing platforms.
• Strong understanding of ad attribution, conversion tracking, and performance optimization across Meta and Google.
• Ability to work independently and manage priorities with minimal supervision.
• High level of attention to detail and strong analytical skills.
• Excellent written and verbal communication skills.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.