Job Overview:

We are seeking a highly experienced B2B Sales Development Representative (SDR) to support a growing cabinetry business focused on expanding its dealer and showroom network.

The company operates in the cabinetry manufacturing and distribution industry, selling through a B2B channel model. The role focuses on identifying and building relationships with showroom and retail partners in second and third-tier cities, starting with Ontario, Canada, with future expansion into the U.S. market (including Chicago and Columbus).

This is a foundational sales hire responsible for building outbound systems, generating qualified leads, and establishing strong early-stage relationships. The quality of outreach is critical, as first impressions will directly impact long-term partner relationships.

Role Overview:

As the Marketing Automation & CRM Specialist, you will be responsible for developing, executing and optimising digital marketing strategies that attract new customers, increase engagement and maximise customer retention. You will own the end-to-end customer lifecycle, managing CRM initiatives, email and SMS marketing, paid advertising, SEO, content marketing and social media to deliver measurable commercial outcomes.

Working closely with key stakeholders, you will analyse customer behaviour, optimise marketing performance and identify new opportunities to grow revenue through data-driven decision-making, testing and automation.

Schedule:

• Mondays to Fridays, 9:00 am to 6:00 pm (US Central Time, 40 hours per week)

Scope:

• Initial focus: Ontario, Canada (second & third-tier cities)
• Future expansion: U.S. markets (Chicago, Columbus, and beyond)
• Full-time dedicated SDR role (foundation hire for scalable outbound function)
• Responsible for building outreach systems from the ground up (scripts, cadence, targeting logic)
• Close collaboration with client to define ideal partner profile and qualification criteria
• Expected to scale into a team-building role based on performance

Key Responsibilities:

• Conduct high-volume B2B outbound prospecting via cold calls, SMS, and email
• Identify and qualify potential showroom and retail partners in targeted regions
• Focus on businesses in second and third-tier cities (not major metropolitan areas)
• Research and build targeted prospect lists based on defined criteria
• Filter and identify high-potential businesses that could add cabinetry as a revenue stream
• Develop and refine outreach scripts, messaging, and cadence strategies with the client
• Nurture leads through structured follow-ups and relationship-building outreach
• Track outreach activity, pipeline progress, and conversion metrics
• Provide structured feedback from the market to refine targeting and messaging

Requirements:

• Must-have: Proven B2B outbound sales experience / B2B Cold Calling (non-negotiable)
• Must have experience or knowledge in the cabinet or construction industry.
• Strong background in cold calling, lead generation, or business development
• Experience independently researching and filtering business prospects by geography and industry
• Strong phone presence with clear, professional English communication
• Ability to build rapport quickly in a non-pushy, consultative sales style
• Self-starter with the ability to work independently and manage daily outreach targets
• Strong attention to detail in managing CRM data, leads, and follow-up sequences
• Experience in lead research and prospecting tools is highly preferred

Nice to Have (Industry Advantage)

• Experience in cabinetry, construction materials, home improvement, interior fit-out, or related B2B industries
• Familiarity with dealer/distributor sales models or showroom partnerships
• Experience working with North American or Canadian markets

Incentives:

• Performance-based bonuses for each qualified showroom partner secured

Core Focus:

This is a high-quality, relationship-driven B2B sales role, not mass-market outreach. Success depends on the ability to identify the right showroom partners and establish trust through structured, professional, and strategic outreach.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health insurance coverage for eligible locations

Note:

• Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.