Job Description:

We are seeking an experienced CRM & Funnel Marketing Specialist to build, manage, and optimize high-converting customer acquisition funnels.

This role is responsible for connecting the entire marketing journey — from Meta Ads traffic and landing pages through lead capture, email/SMS automation, CRM workflows, and sales follow-up.

The ideal candidate understands direct-response marketing, conversion optimization, and how to use data to improve funnel performance.

Client Overview:

A fast-growing online coaching business focused on scaling customer acquisition through data-driven marketing systems, automation, and optimized customer journeys.

The company uses digital marketing funnels, paid traffic, CRM automation, and structured sales processes to convert leads into long-term customers.

Schedule:

• Mondays to Fridays, flexible schedule based on the client’s business hours (US Eastern Time, 40 hours per week)

Scope:

• Own the full customer acquisition funnel from first click to sales opportunity
• Improve conversion rates across each customer journey stage
• Build scalable marketing automation systems
• Maintain reporting dashboards and performance visibility
• Support business growth through continuous funnel optimization

Responsibilities:

• Build, manage, and optimize end-to-end marketing funnels focused on lead conversion
• Connect Meta Ads campaigns with landing pages, quizzes, forms, applications, and CRM workflows
• Create and improve customer journeys using email and SMS automation sequences
• Build behavior-based automations triggered by customer actions and engagement
• Manage CRM pipelines, tags, segmentation, and follow-up workflows
• Analyze funnel performance and identify conversion improvement opportunities
• Monitor metrics including:
• Lead conversion rates
• Funnel drop-off points
• Cost per lead
• Application completion rates
• Sales pipeline movement
• Perform A/B testing on funnel steps, messaging, and user experience
• Collaborate with sales teams to improve lead handoff and follow-up processes
• Prepare regular reports with insights and optimization recommendations

Requirements:

• Proven experience building and optimizing marketing funnels
• Strong understanding of direct-response marketing and customer journeys
• Experience working with Meta Ads funnels and paid traffic workflows
• Hands-on experience with landing page builders and funnel tools
• Experience creating email and SMS automation sequences
• CRM automation experience (GoHighLevel, HubSpot, ActiveCampaign, ClickFunnels, or similar)
• Ability to analyze marketing data and make optimization decisions
• Strong understanding of lead generation and conversion tracking
• Excellent attention to detail and process management skills
• Strong written English communication skills

Highly Regarded Skills & Experience:

• Experience in coaching, fitness, subscription, or online program businesses
• Experience building quizzes or application-based funnels
• Copywriting experience for ads, landing pages, emails, and SMS campaigns
• Meta Ads Manager experience
• Sales pipeline optimization experience
• Zapier/Make automation experience
• Experience improving funnel conversion rates through testing

Ideal Candidate Profile:

The ideal candidate is:

• Data-driven and conversion-focused
• Experienced with marketing systems and automation
• Strong at identifying gaps in customer journeys
• Comfortable testing and improving processes
• Able to combine creativity with analytics
• Proactive in suggesting growth opportunities

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health insurance coverage for eligible locations

Note:

Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.