Job Description:

We are seeking a results-driven PPC Specialist to take full ownership of paid advertising across our dental practices and small businesses. You will work closely with our Head of Marketing to transition away from external agencies, bringing campaign strategy and execution entirely in-house.

Your focus will be on building and optimizing high-performing campaigns on Google and Meta platforms to drive consistent patient acquisition. This is a critical role for a specialist who thrives on data, accountability, and the opportunity to scale multiple locations through strategic paid media management.

Client Overview:

A growing UK-based group operating multiple dental practices and small business ventures. The company is moving away from external agencies to build a high-accountability in-house marketing team focused on transparency and ROI.

Schedule:

• Mondays to Fridays, flexible schedule based on the client’s business hours (UK Time, 40 hours per week with a minimum of 4 hours overlap).

Responsibilities:

• Plan, build, and manage Google Ads campaigns to drive acquisition across multiple locations.
• Set up and optimize Meta (Facebook/Instagram) ads aligned with business objectives.
• Develop and execute campaign strategies in collaboration with the Head of Marketing.
• Analyze performance data to improve ROI and reduce cost per acquisition.
• Conduct keyword research, audience targeting, and A/B testing for continuous refinement.
• Manage advertising budgets effectively across platforms to maximize return on spend.
• Provide regular campaign reporting and actionable insights to stakeholders.
• Identify new opportunities for growth and recommend strategies to scale successful ads.

Requirements:

• Proven experience managing high-spend PPC campaigns across Google and Meta platforms.
• Strong analytical skills with the ability to translate data into strategic recommendations.
• Experience working within or alongside an in-house marketing team.
• High level of attention to detail and ability to manage multiple locations simultaneously.
• Strong written and verbal communication skills for cross-team collaboration.
• Ability to work independently and take full ownership of campaign outcomes.
• Bonus if you have experience in the dental or healthcare sectors.
• It helps if you have managed multi-location local service campaigns.

Why Join This Team?

• Direct impact on the growth and success of a scaling UK dental group.
• Collaborate with a dedicated in-house team, including a Head of Marketing and a Graphic Designer.
• High level of autonomy and ownership over campaign strategy and performance.
• Stable, long-term opportunity with a focus on accountability and professional growth.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health insurance coverage for eligible locations

Note:

Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Apply now. Start growing.