RESPONSIBILITIES
• Conduct outbound cold calling to generate qualified leads among field service business owners (HVAC,
plumbing, roofing, lawn care, cleaning, and similar trades)
• Perform appointment setting with decision-makers, booking discovery calls directly onto the consultant's
calendar
• Handle warm lead follow-up and deal closing conversations when prospects are sales-ready
• Engage prospects around pain points common to field service businesses: missed leads, poor follow-
up, manual scheduling, and lack of automation
• Articulate Workstream Systems' core value proposition, done-for-you CRM setup, SMS/email
automation, and ongoing support clearly and confidently
• Work from provided lead lists or assist in building targeted call lists by industry and geography as
needed
• Log all call activity, disposition notes, and follow-up tasks accurately in GoHighLevel CRM
• Coordinate handoffs to the consulting team for qualified discovery calls and active deals

REQUIREMENTS
• Proven experience in cold calling, appointment setting, and sales closing targeting US markets —
specifically small to medium-sized businesses
• Strong English communication skills with clear articulation and can be easily understood 
• Familiarity with field service industries (trades, home services) is a strong plus
• Comfortable speaking directly with business owners and decision‑makers, with the skillset to
professionally navigate gatekeepers and earn access to the right conversations.
• Experience using CRM systems. GoHighLevel (GHL) experience preferred; willingness to learn
required
• Ability to handle objections confidently and move conversations forward
• Self‑directed, reliable, and able to manage time independently in a remote environment, with the
flexibility to work during the hours when decision‑makers are most available.
• Comfortable working within client-provided software systems (GHL, Outlook, calling tools, scripts)

COMPENSATION & INCENTIVES
• Competitive base hourly rate commensurate with experience
• Performance bonuses for meeting or exceeding monthly KPIs
• KPI targets and bonus thresholds will be clearly defined during onboarding and reviewed monthly
• Top performers will be first considered for expanded hours, increased base rate, and a senior closing-
focused role as the business scales

SCOPE & LOGISTICS
• Part-time to start: 20 hours per week (4 hours daily)
• Potential to scale to full-time as pipeline and client base grows
• Fully remote engagement via BruntWork
• Month-to-month arrangement. No long-term contract commitment
• Performance-based path to an expanded role combining lead generation and deal closing
responsibilities