Overview:

We are a growing digital marketing team supporting multiple businesses with performance-driven strategies focused on SEO, paid advertising, conversion optimization, analytics, and AI-powered workflows.

We are looking for an experienced SEO & Performance Marketing Specialist (Google Ads, Paid Media & AI Optimization) to execute campaigns, optimize digital performance, and support integrated marketing initiatives across organic search and paid media channels. This role requires a hands-on, detail-oriented professional who can manage multiple client accounts, leverage marketing tools effectively, and transform strategies into measurable business results.

Schedule: Monday - Friday EST 9:00 AM - 5:00 PM | Full-Time (40+ hours per week)

Responsibilities:

SEO Execution & Optimization

• Execute SEO strategies and roadmaps provided by marketing leadership

• Perform comprehensive SEO enhancements, including technical SEO audits, on-page optimization, keyword research and clustering, content optimization, and internal linking improvements 

• Implement SEO recommendations across WordPress websites

• Monitor organic rankings, traffic performance, and technical SEO health

• Identify SEO opportunities and areas for improvement

• Collaborate with content and development teams to ensure SEO best practices are followed

Paid Media & SEM Management

• Build, manage, and optimize paid advertising campaigns across Google Ads (Search, Performance Max, and retargeting campaigns), Meta Ads (Facebook and Instagram), and LinkedIn Ads

• Manage and optimize campaign structures, keyword targeting, negative keyword lists, ad copy updates, ad extensions, audience segmentation, budget pacing, and bid adjustments to maximize advertising performance 

• Ensure campaigns align with performance goals and conversion objectives

• Maintain strong QA standards across all campaign execution

AI-Assisted Marketing Optimization

• Leverage AI tools such as ChatGPT, Claude, Gemini, and similar platforms to enhance marketing workflows, including keyword research and clustering, SEO content brief creation, metadata development, ad copy generation, A/B testing ideation, and performance analysis

• Validate AI outputs against SEO standards, advertising guidelines, and campaign goals

• Identify ways to improve efficiency through AI-assisted processes

Analytics, Reporting & Performance Tracking

• Prepare SEO and paid media performance reports

• Monitor KPIs and identify optimization opportunities

• Support performance reporting and insights through tools such as Google Analytics (GA4), Google Search Console, and Looker Studio

• Assist with conversion tracking validation, Google Tag Manager troubleshooting, and campaign performance reviews to ensure accurate measurement and optimized marketing results 

  Proactively flag risks, errors, and opportunities for improvement

Requirements:

• 3–5 years of hands-on SEO and SEM experience

• Previous digital marketing agency experience preferred

• Strong experience in technical SEO, on-page SEO, content SEO, Google Ads optimization, and paid media execution

• Experience managing and optimizing campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager Strong understanding of conversion tracking and performance metrics

• Comfortable working inside WordPress environments

• Strong attention to detail and QA standards

• Ability to execute based on strategic direction

• Excellent analytical and problem-solving skills

• Strong written and verbal English communication skills 

Tools Proficiency:

• Proficiency with marketing tools and platforms, including Google Ads, Google Analytics (GA4), Google Search Console, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, Ahrefs, SEMrush, Screaming Frog, WordPress, Looker Studio, Excel/Google Sheets, ChatGPT, Claude, Gemini, and other AI productivity tools 

Highly Regarded Skills & Experience:

• Experience managing multiple client accounts

• Lead generation campaign experience

• Knowledge of CRO (Conversion Rate Optimization)

• Local SEO experience and B2B marketing experience

• Basic HTML/CSS understanding for SEO implementation

• Experience creating dashboards and marketing reports

Ideal Candidate Profile:

• A hands-on digital marketer who enjoys execution

• Analytical and detail-focused/driven with strong QA habits

• Comfortable managing multiple campaigns

• Curious about AI and new marketing tools

• Able to work independently while following strategic direction

Scope:

• Improve organic visibility, rankings, and traffic growth

• Optimize paid campaigns for stronger conversion performance

• Maintain accurate tracking and reporting

• Support marketing teams with technical execution

• Use AI tools to increase speed and quality of delivery

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations 

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.