Job Overview

Our client is looking for a creative and strategic Social Media Content Specialist (Lifestyle) to manage and grow multiple social media platforms for a lifestyle brand. This role requires someone who can independently develop content ideas, execute social media strategies, and maintain consistent engagement across platforms including Facebook, Instagram, Pinterest, TikTok, and YouTube. The ideal candidate will be proactive, creative, and capable of transforming blog content and video materials into engaging social media posts that drive lead generation.

Client Overview

Our client operates a real estate team in Hawaii that acquired a lifestyle blog focused on helping people move to and live in Hawaii. The blog serves as a lead generation platform, providing valuable content about relocating to Hawaii and connecting with prospective clients seeking real estate services.

Schedule

• Monday - Friday, 9:00 AM - 1:00 PM Hawaiian Standard Time (20 work hours per week)

Responsibilities

• Cross-post blog content from the website to Facebook, Instagram, Pinterest, and TikTok while adapting the format and messaging for each platform.
• Create and edit digital video content including Reels and TikToks to maintain active and engaging social media presence.
• Develop and implement social media strategies to grow platforms and improve their effectiveness as lead generators.
• Maintain consistent posting schedules across all social media channels with creative and thoughtful content.
• Collaborate with the team on content ideas using a "rip off and duplicate" approach, then execute consistently and independently.
• Support YouTube content distribution by cross-posting and repurposing video content across other platforms.

Requirements

• Minimum 3-5 years of proven experience in social media management and content creation.
• Experience with lifestyle content, travel content, or relocation-focused marketing.
  
• Strong video editing skills with experience creating Reels, TikToks, and other short-form video content.
• Demonstrated ability to develop creative content strategies independently and execute them consistently.
• Excellent written communication skills and ability to adapt content for different social media platforms.
• Portfolio demonstrating previous social media work and successful platform growth (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)

Nice-To-Have Requirements

• Familiarity with lead generation strategies through social media platforms.
• Previous experience working with real estate or property-related content.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.