Social Media & Brand Growth Assistant
We are seeking a creative and detail-oriented Social Media & Brand Growth Assistant to help build and grow our luxury short-term rental brand. This is not a generic admin role – we are looking for someone who understands hospitality, luxury travel branding, social media growth strategies, and direct booking marketing.
About the Role
This is a long-term position with opportunity to grow alongside the brand as we expand. You will be responsible for consolidating and managing our social media presence across multiple platforms while driving traffic and bookings to our direct booking website.
Key Responsibilities
Social Media Management & Consolidation
Consolidate and reorganize existing social media accounts into one cohesive brand presence. Create and maintain a consistent luxury and nature-focused aesthetic across all platforms. Develop and publish engaging content including stories, highlights, captions, and reels. Build audience engagement with travel and lifestyle communities.
Multi-Platform Growth
Manage and grow Instagram presence with focus on Reels. Develop and improve Facebook engagement. Build and grow TikTok account from the ground up, creating short-form video content that follows current travel and luxury hospitality trends while maintaining a premium brand feel.
Direct Booking & SEO Focus
Create content and strategies targeting higher-end guests, couples getaways, luxury nature travelers, and travel/lifestyle audiences. Assist with website SEO improvements and blog content management. Help optimize content for organic traffic and improve search visibility for direct bookings.
Required Skills & Experience
Proficiency with Instagram Reels, TikTok editing, and video creation tools such as CapCut. Strong skills in Canva or similar design platforms. Excellent written communication skills in English. Understanding of luxury and travel aesthetics. Experience managing social media accounts with demonstrated growth results.
Preferred Qualifications
Hospitality, travel, or short-term rental industry experience. Pinterest marketing experience. SEO and blog management background. Knowledge of direct booking strategies for vacation rentals.
What We're Looking For
Examples of Instagram and TikTok accounts you have managed. Portfolio of reels or content you have created. Any hospitality, travel, or short-term rental experience. Clear understanding of why you would be a strong fit for a luxury brand.