Role Overview

We are seeking a results-driven, highly dependable Digital Marketing Manager to own, execute, and scale our lead generation and revenue growth initiatives. This dynamic role sits at the intersection of B2B SaaS marketing and E-Commerce. You will be directly responsible for driving user acquisition, managing cross-channel digital campaigns, and optimizing customer conversion funnels.

The ideal candidate is a strategic thinker who isn't afraid to roll up their sleeves to execute email deployments, manage digital ad spend, and coordinate SEO strategies to move our core business metrics.

Schedule

• Mondays to Fridays, 9:00 am to 6:00 pm (Eastern Time-Canada), with a 1-hour unpaid break (40 hours per week)

Key Responsibilities & KPIs

Your success in this role will be directly measured by two primary growth metrics:

• Marketplace GMV (Gross Merchandise Volume): Scaling revenue and transactions on our internal e-commerce marketplace.
• SaaS Marketing Qualified Leads (MQLs): Driving high-intent demo bookings and feature engagement for our software products.

Core Disciplines & Daily Tasks

- Agency Relationships -- managing relationship and ensure that marketing assets are deployed through agency channels.

• Email Marketing & Automation: * Design, build, and deploy end-to-end email campaigns for both sides of the business.
  • Execute promotional and promotional flash-sale campaigns for E-Commerce products (e.g., "XYZ products on sale").
  • Craft and launch feature-release and product-update campaigns for SaaS products aimed at driving user adoption and "Book a Demo" conversions.
• Marketplace Advertising: * Develop and manage strategic ad placements on our internal e-commerce platform.
  • Align targeted marketing campaigns to highlight relevant products to active users browsing the marketplace ecosystem.
• Paid Media & Search Engine Marketing (SEM): * Direct and manage paid ad campaigns across standard networks including Google Ads and Meta (Facebook/Instagram) Business Manager to scale lead volume.
• SEO & Organic Growth: * Oversee search engine optimization efforts. You will initially coordinate directly with our external SEO consultant and eventually take over full, hands-on ownership of our organic search strategy.

Skills & Requirements

Experience:

• 3–5 years of proven experience in digital marketing, with a track record that spans both E-Commerce (conversion/revenue-focused) and B2B SaaS (lead generation/funnel-focused).
• Direct experience working within a multi-tenant marketplace or complex product ecosystem is a major plus.

Technical Competencies:

• Email Tools: Deep proficiency in email marketing platforms and ESPs (e.g., Klaviyo, HubSpot, ActiveCampaign, or Mailchimp).
• Ad Networks: Hands-on experience setting up, tracking, and optimizing campaigns within Google Ads Manager and Meta Business Manager.
• SEO & Analytics: Strong understanding of technical/on-page SEO and familiarity with tools like Google Analytics (GA4), Ahrefs, or SEMrush.
• CRO: Strong copywriting and A/B testing skills specifically focused on landing page optimization for "Book a Demo" conversions.

Soft Skills:

• Extreme Reliability: A self-starter who can work independently, manage timelines strictly, and take full ownership of program outcomes.
• Data-Driven Mindset: Ability to pull insights from campaign data and pivot strategies to consistently hit GMV and MQL targets.

Independent Contractor Perks

• Permanent Work from Home
• Immediate Hiring
• Health Insurance Coverage for eligible locations

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.