Job Overview

Our client is seeking a creative and adaptable Digital Marketing Specialist to support the growth of multiple brands in the sports, endurance, and nutrition space. This role combines performance marketing, content coordination, audience engagement, and e-commerce marketing across existing and future brands and websites. A key focus will be leveraging a large sports and endurance community database to drive engagement, retention, and product sales. Experience or interest in endurance sports, fitness, or outdoor performance culture is highly preferred.

Schedule

• Flexible within client's business hours, AEST (20 hours per week)

Responsibilities

Digital Marketing & Campaign Management

• Manage and execute digital marketing campaigns across multiple brands and websites
• Develop and maintain email marketing campaigns targeting existing event and customer databases
• Plan and manage Meta advertising campaigns across Facebook and Instagram
• Manage and optimize Google Ads campaigns for traffic, conversions, and product visibility
• Monitor campaign performance and provide recommendations for optimization and growth
• Support audience retargeting, lead nurturing, and customer acquisition initiatives
• Analyze campaign performance using Google Analytics and other reporting tools to identify opportunities for improvement

Social Media & Content Coordination

• Coordinate and publish content across LinkedIn, YouTube, Instagram, and Facebook
• Maintain consistent brand voice and audience engagement across all channels
• Support promotional campaigns, product launches, and event-driven marketing initiatives
• Coordinate marketing calendars and content scheduling
• Use social media scheduling and reporting tools to streamline publishing and performance tracking
• Create or coordinate visual marketing assets using Canva or similar design tools

Audience Engagement & Growth

• Leverage the existing sports and endurance event database to increase product awareness and conversions
• Develop audience segmentation strategies for targeted campaigns
• Support customer retention and re-engagement initiatives
• Identify opportunities to grow online communities and improve customer engagement
• Manage email marketing campaigns through platforms such as Mailchimp or similar tools

Website & Brand Support

• Support marketing efforts for current websites, with expansion into future websites and product launches
• Collaborate with internal and external teams on website promotions and campaign rollouts
• Assist with product marketing, landing pages, and promotional messaging
• Support Shopify website updates, promotions, and product marketing initiatives
• Ensure marketing activities align with the culture and identity of endurance and sporting communities

Requirements

• Minimum 3+ years of experience in digital marketing, e-commerce marketing, or performance marketing
• Strong understanding of email marketing
• Experience with one or more of the following: Google Ads, Meta Ads Manager, Mailchimp or similar email marketing platforms, Shopify, Canva, Google Analytics, and social media scheduling/reporting tools. 
  
• Experience managing multiple social media platforms and content calendars
• Previous experience in sports, fitness, nutrition, lifestyle, or e-commerce brands highly preferred
• Experience working with large customer databases and audience segmentation strategies
• Strong understanding of brand positioning and online consumer behavior

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.