Job Overview
We are seeking a results-driven Growth Marketing Specialist to lead our lead generation, funnel optimization, marketing automation, and paid media efforts. This role is responsible for building and improving the systems that turn audience engagement into measurable business growth, including recruits, consumer leads, webinar registrations, and long-term customer relationships.

The ideal candidate is analytical, proactive, and experienced in creating scalable marketing strategies that drive performance and optimize conversion across the entire funnel.

Schedule: 8:30am – 5:00pm Woodland Hills, CA time with 30mins unpaid break ( 8 hours a day, 40 hours per week)

Core Responsibilities

• Build recruiting funnels for agents and loan officers
• Build consumer lead funnels
• Manage Meta, Google, YouTube, and TikTok ads
• Create webinar registration and nurture systems
• Build CRM automations
• Manage retargeting campaigns
• Optimize conversion rates
• Create analytics dashboards
• Improve lead response systems
• Connect systems across platforms

Key Outcomes

• Increased recruiting pipeline
• Lower cost per lead
• Higher webinar attendance
• Better lead conversion
• Stronger follow up systems
• More measurable marketing performance

Ideal Skill Set

• Paid media strategy
• CRM automation
• Funnel building
• Zapier/Make workflows
• Conversion optimization
• Analytics and attribution
• Systems thinking

This Role Supports

• Recruiting growth
• Consumer trust campaigns
• Webinar ecosystem
• Acquisition campaigns
• Lead nurture systems 

Qualifications

• Experience: 2+ years of experience in performance marketing, growth marketing, or revenue operations (RevOps), with a proven track record of managing profitable ad spend.
• Systems Thinking: A natural ability to look at disconnected software platforms and map out an efficient, automated data flow from click to close.
• Technical Toolkit: Deep proficiency with CRM platforms, funnel-building tools, and advanced automation workflows (Zapier/Make).
• Paid Media Strategy: Hands-on experience navigating the ad managers of Meta, Google, and emerging platforms like TikTok, with an eye for audience targeting and retargeting logic.
• Data Fluency: Strong background in marketing analytics, conversion optimization, and attribution modeling. You know how to read data to find leakage in a funnel.

Independent Contractor Perks
HMO Coverage for eligible locations
Permanent work from home
Immediate hiring
Steady freelance job

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.