YOUR ROLE: Social Media Specialist / Content Creator

Schedule- Flexible anytime, EST Time zone.

Responsibilities:

• Develop and execute social media strategy and brand tone.
• Plan and schedule social media posts across various platforms.
• Create engaging video content and graphic posts.
• Coordinate with photographers for brand shoots.
• Manage content calendars and posting frequency.
• Analyze engagement to optimize social media presence.

Requirements:

• Proven experience in social media management and strategy 
• Strong portfolio showcasing content creation skills. (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
• Ability to work within the Toronto, Canada time zone.
• Excellent communication and creative thinking skills.
• Experience with visual branding and audience attraction.
• Familiarity with sustainable fashion or lifestyle brands is a plus.

Scope:

• Part-time (20 hours per week) or Full-time (40 hours per week).
• Focus on Instagram and website integration for sales.
• Strategy development for a pre-launch phase (June/July).
• Combination of using existing assets and creating new ones.
• Direct coordination on brand vision and vibes.
• Ongoing month-to-month service with 30 days notice.