Job Overview

Our client is a growing Australian e-commerce business specializing in products and supplies for the beekeeping industry. They are seeking a creative and commercially minded Sales & Social Media Specialist to help drive online sales performance while building a stronger direct brand presence across digital channels. The primary objective of this role is to help the business transition from a heavy reliance on third-party marketplaces (like eBay) toward a robust, owned direct-to-consumer (DTC) e-commerce model through conversion-focused social media campaigns and sales channel optimization.

Schedule

• Flexible scheduling to be completed during standard business hours in Australian Eastern Standard Time (AEST) (20 hours per week)

Responsibilities

E-Commerce & Sales Management (Channel Optimization)

• Listing Management: Manage and optimize product listings across eBay and the company’s native online store to ensure data accuracy and cohesive branding.
• Inventory & Pricing Integrity: Maintain up-to-date product descriptions, pricing matrices, and visual asset presentations across all platforms.
• Conversion Mapping: Monitor online storefront analytics to identify friction points and unlock opportunities to improve conversion rates and customer engagement.

Social Media Content & Digital Marketing

• Performance Content Creation: Produce engaging, conversion-focused content for TikTok, Facebook, and Instagram that moves beyond static advertising to leverage video trends.
• Traffic Generation: Develop and launch target campaigns engineered to channel organic social traffic away from marketplaces and directly onto the company website.
• Ecosystem Scheduling: Maintain and deploy a structured social media calendar across all active channels to ensure brand consistency.

Performance Tracking & Collaboration

• Data-Driven Iteration: Track and analyze key performance metrics across e-commerce channels and social platforms, adjusting marketing strategies based on measurable ROAS, engagement, and traffic.
• Cross-Functional Sync: Coordinate directly with the web development team to ensure social campaigns align seamlessly with website landing pages and technical capabilities.
• Growth Advisory: Collaborate with the business owner to pitch proactive branding and sales initiatives that support the 12-month goal of reducing marketplace dependency.

Requirements

• E-Commerce Footprint: Proven experience managing multi-channel digital sales, specifically across eBay and independent online stores.
• Social Media Literacy: Documented capability in creating social media content that drives both organic engagement and performance sales.
• Platform Mastery: Strong, native understanding of the underlying algorithms, video layouts, and distribution strategies for TikTok, Facebook, and Instagram.
• Analytical Approach: An analytical mindset comfortable tracking digital marketing funnels, traffic acquisition sources, and consumer sales data.
• Communication & Autonomy: Strong written and verbal English communication skills, with a self-motivated approach to remote task management.

Preferred Qualifications

• Prior experience supporting niche e-commerce consumer goods, agriculture/supplies brands, or traditional retail businesses.
• Background in execution of direct-to-consumer (DTC) scaling strategies and growth marketing funnels.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.