Job Overview

Our client is seeking a highly creative and results-driven E-Commerce Digital Marketing Specialist to support the growth of multiple boutique lifestyle and consumer brands. This role is a hybrid of retention marketing, paid search acquisition, and digital content creation. Collaborating directly with the business owner, you will be the core driver of execution across a portfolio of boutique entities. The ideal candidate is an analytical storyteller who can seamlessly navigate the Shopify backend and build high-ROI Klaviyo systems to turn traffic into a deeply engaged community.

Schedule

• Flexible scheduling to be completed during standard business hours in the US Eastern Time (EST) (20 hours per week)

Responsibilities

Retention Marketing & Shopify Execution

• Klaviyo Ecosystem Ownership: Design, draft, and deploy consistent Klaviyo email marketing campaigns, promotional blasts, and curated weekly newsletters.
• Lifecycle Automation: Set up, audit, and optimize automated email retention workflows (e.g., Welcome Series, Abandoned Cart, Win-backs) to boost lifetime value (LTV).
• Storefront Campaign Deployment: Manage and launch front-end marketing campaigns, discount applications, and landing pages directly through the Shopify backend.

Paid Acquisition & Social Media Curation

• Google Ads Management: Set up, manage, monitor, and optimize Google Search and paid shopping campaigns to ensure budget efficiency and peak conversion performance.
• Aesthetic Content Creation: Design engaging daily social media posts and multi-channel creative assets using Canva, Adobe Photoshop, or equivalent styling software.
• Visual Storytelling: Maintain a premium, cohesive, and unified brand aesthetic across email grids, social media networks, and web channels, tailored specifically to boutique consumer standards.

Performance Analysis & Strategy

• Data-Driven Optimization: Monitor multi-channel marketing performance metrics, generating clear, regular reports with actionable conversion and ROI insights.
• Conversion Copywriting: Draft compelling copy and high-converting calls-to-action (CTAs) to boost click-through rates (CTR) and user engagement.
• Portfolio Scaling: Strategize and adapt asset distribution pipelines to seamlessly integrate future boutique brand expansions.

Requirements

• Platform Specialization: Proven, hands-on experience utilizing Klaviyo for automated flows and full Shopify backend store management.
• Paid Search Experience: Practical experience managing active campaign budgets inside Google Ads Manager.
• Design Literacy: Proficiency in Canva, Adobe Photoshop, or alternative graphic suites, with a strong eye for boutique, lifestyle-focused visual branding.
• Industry Domain: Professional experience inside the e-commerce, boutique retail, lifestyle, or sustainable consumer goods spaces is highly preferred.
• Communication & Autonomy: Exceptional written and verbal English communication skills, with a track record of managing multiple project timelines independently.

Preferred Qualifications

• Deep understanding of consumer journey mapping, lifestyle direct-to-consumer (DTC) marketing, and customer lifecycle funnels.
• Mastery of conversion-focused copywriting principles that capture attention without relying on generic messaging.

Tools & Platforms Used

• Klaviyo (Email)
• Shopify (CMS)
• Google Ads & Google Search Console
• Canva & Adobe Photoshop
• Modern Social Media Management dashboards

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.